Position Title: Digital Marketing Expert
Employer: HalTed Promotions PLC
Employment: Full-Time | Permanent
Place of Work: Addis Ababa - Ethiopia
Posted date: 9 months ago
Deadline: Submission date is over
About HalTed Promotions PLC
HalTed Promotions is a dynamic and innovative company specializing in Branding, Graphic Design, Digital Marketing, Web Development, and Video Production. We help businesses establish a strong online presence and drive meaningful engagement with their target audiences. As we expand our services, we are seeking a highly skilled Digital Marketing Expert to join our team and take our digital strategies to the next level.
Job Summary
The Digital Marketing Expert will be responsible for developing, implementing, and managing marketing campaigns that promote our clients’ businesses and services. The ideal candidate should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.
Key Responsibilities
- Develop, implement, and manage digital marketing strategies to enhance brand awareness and drive customer engagement.
- Plan and execute digital advertising campaigns across various channels, including Google Ads, Facebook Ads, Instagram, LinkedIn, and Twitter.
- Optimize SEO strategies to improve website ranking and organic traffic.
- Create and manage engaging content for websites, blogs, social media, and email marketing campaigns.
- Monitor and analyze digital marketing performance metrics, providing regular reports with insights and recommendations.
- Conduct market research to identify trends and customer preferences.
- Collaborate with the graphic design and web development teams to produce high-quality marketing materials.
- Manage social media pages, respond to comments, and build an online community.
- Stay up to date with the latest digital marketing trends and emerging technologies.
Qualifications & Experience
- Bachelor’s degree in Marketing, Digital Marketing, Business, or a related field.
- A minimum of 1 year of experience in digital marketing.
- Proven track record in running successful digital marketing campaigns.
- Hands-on experience with SEO, SEM, Google Analytics, and PPC advertising.
- Proficiency in digital marketing tools like Google Ads, Facebook Business Manager, HubSpot, e.t.c.
- Strong understanding of social media management and growth strategies.
- Ability to analyze data and adjust marketing strategies accordingly.
- Experience in email marketing, influencer marketing, and lead generation is a plus.
- Strong communication and teamwork skills.
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