Manager, Brand And Marketing at RwandAir

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Manager, Brand And Marketing

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Employer: RwandAir

Employment: Full-Time | Permanent

Place of Work: Kigali - Rwanda

Posted date: 2 days ago

Deadline: July, 31/2025 (11 days left)

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RwandAir Ltd

RwandAir Ltd is the flag carrier airline of Rwanda. It operates domestic and international services to:

• East Africa
• Central Africa
• West Africa
• Southern Africa
• Europe
• Middle East

from its main base at Kigali International Airport.

Our mission is to provide unsurpassed, safe, and reliable services in air transportation, strategically linking Rwanda with the outside world while ensuring a fair return on investment.

Expansion Strategy

As part of the expansion strategy, we are looking for:

• Interested, qualified, and competent candidates
• Brand architects
• Strategic marketers
• Creative leaders

Job Title

Manager, Brand and Marketing

Reports to

Senior Manager Brand and Communications

Department

Commercial

Duty Station

Kigali International Airport (KIA)

Job Purpose

The Manager, Brand and Marketing is responsible for:

• Managing and promoting the RwandAir brand across all touchpoints
• Ensuring consistent brand positioning, market visibility, and customer engagement
• Leading the development and execution of marketing campaigns
• Overseeing advertising, sponsorship, and media buying strategies

Key Duties and Responsibilities

I. Strategic

• Develop and oversee the execution of integrated brand and marketing strategies
• Ensure consistent expression of the RwandAir brand across all touchpoints
• Plan and execute data-driven, multi-channel marketing campaigns
• Ensure alignment with commercial priorities and transformation themes
• Lead brand and marketing transformation projects

II. Operational

a. Brand Management

• Ensure consistent application of the RwandAir brand across all communications
• Guard and evolve the visual identity and overall brand expression

b. Marketing Strategy and Execution

• Develop and implement marketing strategies to support passenger growth
• Manage above-the-line (ATL), below-the-line (BTL), and digital marketing campaigns
• Plan and oversee local and international marketing activities

c. Advertising and Media Management

• Plan, negotiate, and manage advertising and media buys
• Track and analyze campaign performance
• Ensure campaigns are delivered on time and within budget

d. Market Research & Insights

• Commission and analyze market research and customer insight studies
• Monitor competitor activity and industry trends
• Translate insights into actionable marketing initiatives

e. Content and Creative Development

• Identify and manage strategic brand partnerships
• Evaluate sponsorship proposals

f. Sponsorship and Partnerships

• Identify and manage strategic brand partnerships
• Evaluate sponsorship proposals

g. Stakeholder Engagement and Collaboration

• Work closely with various teams to align marketing activities
• Liaise with station and regional teams to execute marketing initiatives

h. Management & Leadership

• Establish department objectives and priorities
• Regularly evaluate department objectives and practices
• Oversee and supervise employees

Desired Profile

a) Qualifications and Experience

• Bachelor’s degree in Marketing, Communications, or related field
• 8+ years of experience in marketing or brand management
• Demonstrated experience managing integrated marketing campaigns
• Strong understanding of brand strategy and customer engagement
• Excellent analytical and problem-solving skills

Job-Specific Skills

Essential Skills:

• Creative thinking and innovation.
• Strategic marketing planning and brand development.
• Excellent command of English in both written and verbal communication skills.
• Curiosity - Actively interested in what’s going on with a questioning attitude and willingness to learn, continually looking for ways to work better individually and collectively.
• Decisive Thinker - Able to quickly analyze and understand data and information and arrive at robust, defendable views.
• Skilled Influencer - Able to influence people at all levels within and beyond the organization.
• Collaborative - Ability to work collaboratively with multiple departments to drive service improvements.
• Courage to Challenge - Having the courage to challenge entrenched views at appropriate times.
• Role Model - Lead by example and act with integrity, impartiality, and independence.
• Personally Credible - Able to think things through rationally, apply sound judgment, and use emotional intelligence to defend your decisions.

Managerial Skills:

• Ability to delegate work, set clear direction, and manage workflow.
• Strong mentoring and coaching skills.
• Ability to train and develop subordinates' skills. Ability to foster teamwork among team members.

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How to apply

Application Letter Requirements

An application letter should be addressed to the Chief HR & Administration Officer. Include the following documents:

• Recent Curriculum Vitae
• Copies of notarized degree/Diploma certificates
• Relevant certificates, including Certificate of Services, where applicable
• Copies of academic papers
• A photocopy of the Passport/National ID
• Three referees

Submission Deadline

The deadline for submitting application documents (only in PDF format) is July 31, 2025.

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