Marketing Manager at Pyramid Hotels & Resorts
Position Title: Marketing Manager
Employer: Pyramid Hotels & Resorts
Employment: Full-Time | Permanent
Place of Work: Addis Ababa, Addis Abeba - Ethiopia
Posted date: 9 months ago
Deadline: Submission date is over
Reporting to the Director of Sales Marketing, the Marketing Manager is responsible for developing and executing Pyramid’s comprehensive marketing strategy to drive awareness, bookings, and revenue. This includes overseeing all aspects of the resort's digital presence, including online travel agencies(OTAs), Google Business Profile, social media platforms, and the company website.
Key Responsibilities:
Digital Marketing Management
- Optimize and maintain the resort's listings on key OTAs(e.g. Expedia, Booking.com)to maximize visibility and bookings.
- Manage the resort's Google Business Profile, ensuring accurate information, positive reviews, and enhanced content.
- Create and curate engaging content for the resort's social media channels (Facebook, Instagram, Twitter, etc.).
- Oversee the resort's website, promotional offers, and booking functionality.
Integrated Marketing Campaigns.
- Develop and implement annual marketing plans.
- Conceptualize and execute cohesive, multi-channel marketing campaigns to support sales objectives.
- Coordinate with the creative team on the production of marketing assets (e.g., ads, videos, collateral).
- Monitor campaign performance and website /social analytics to measure success and identify areas for improvement in Reporting and Budget Management.
- Track and analyze marketing metrics to provide the Director of Sales C Marketing with regular performance updates.
- Recommend data-driven strategies to optimize marketing initiatives and maximize return on investment.
- Manage the marketing budget to ensure efficient and effective allocation of resources.
Qualification:
- 2 years & above experience in marketing management.
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