Position Title: Regional Sales Manager (Mekelle Area)
Employer: BGI Ethiopia
Employment: Full-Time | Permanent
Place of Work: Mekelle - Ethiopia
Posted date: 8 months ago
Deadline: Submission date is over
1. Job Summary
Provide tactical and operational leadership by developing, driving, and implementing a winning trade regional trade and channel strategy. Achieve brand and volume growth and market leadership through operational excellence and exceptional customer service. Manage the sales team within the nominated region to deliver volume and revenue targets.
2. Main Duties and Responsibilities
Key responsibilities include:
- Develop and implement a regional channel strategy that considers geographical peculiarities while ensuring regional flexibility aligns with the overall BGI strategic framework.
- Drive effectiveness and efficiency at all levels of trade, especially at the point of sales/consumption, through excellent outlet execution.
- Operationalize and execute regional sales objectives, plans, and programs by participating in the development of area sales plans and strategies.
- Ensure the development of a bottom-up sales plan with a clear understanding of geographic differences within the Zone.
- Explore alternative strategies and tactics, proposing and promoting new ways of working through relevant analysis for management decisions.
- Ensure the development, implementation, and evaluation of Key Distributor plans, identifying key priority areas for business growth.
- Monitor market trends, competitor activity, and customer preferences to identify potential business opportunities and threats.
- Oversee and ensure that all sales activities comply with relevant laws, company policies, and standards.
- Collaborate with marketing teams to execute effective sales strategies and produce periodic sales performance reports.
- Monitor and manage the effective utilization of assigned budget and resources.
- Provide strong leadership and guidance to the team, fostering a positive and collaborative work environment.
- Promote a culture of continuous improvement and accountability by setting clear performance expectations.
- Perform other duties and responsibilities as assigned by the line manager.
3. Job Requirements
Essential qualifications include:
- Experience in commercial delivery, sales strategy, and operation planning in the drinks and FMCG sector.
- Experience in managing, motivating, and developing a sales workforce.
- Ability to communicate effectively, negotiate, and network through developed written, oral, and presentation skills.
- Ability to develop innovative solutions while maintaining continuity of services.
3.1 Education
- Minimum requirement: Bachelor’s degree in Business Administration, Management, Marketing, or a related field.
3.2 Experience
- 7-8 years of hands-on progressive professional experience in managing field sales operations in an FMCG organization, with 2 years in managerial roles.
3.4 Language
- Required language: Tigrinya
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