Marketing Manager at RAMID TRADING PLC

RAMID TRADING PLC

Position: Marketing Manager

Job Time: Full-Time

Job Type: Permanent

Place of Work: Addis Ababa, Addis Abeba - Ethiopia

Posted date: 1 month ago

Deadline: Submition date is over

Job Purpose

The Marketing Manager is responsible for developing, implementing, and executing strategic marketing plans to attract potential customers and retain existing ones. This role involves managing the marketing team, analyzing market trends, and overseeing marketing campaigns to ensure the company’s services and products are effectively promoted. The Marketing Manager plays a crucial role in enhancing brand awareness, driving customer engagement, and contributing to the company's growth and success.

Basic Qualifications & Attributes

• Bachelor’s degree in Marketing, Business, Economics, or a related field. Advanced degree preferred.
• Proven experience in market research, data analysis, and strategic planning.
• Strong analytical skills with the ability to interpret complex data and provide actionable insights.
• Proficient in using market research tools and software.
• Excellent communication and presentation skills.
• Strong organizational skills and attention to detail.
• Ability to work independently and as part of a team in a fast-paced environment.
• Attention to detail with strong analytical and problem-solving abilities
• Fluency in written and spoken English; additional languages are a plus.

Key Responsibilities:

Market Analysis:

• Analyze current market trends for chargers, power banks, headsets, and related products.
• Evaluate customer preferences and the competitive landscape.
• Identify potential market opportunities and threats through data analysis.

Customer Surveys:

• Design and conduct surveys and interviews with existing and potential customers.
• Gather and analyze insights into customer needs, preferences, and feedback.
• Use survey data to inform product development and marketing strategies.

 SWOT Analysis:

• Perform detailed analyses of the company’s strengths, weaknesses, opportunities, and threats.
• Provide actionable insights for strategic planning and decision-making.

Market Segmentation:

• Identify and segment target customer groups based on demographic, geographic, and psychographic factors.
• Develop tailored marketing strategies to effectively reach and engage different customer segments.

Market Strategies/Recommendations:

• Develop strategic recommendations based on market assessment findings.
• Enhance market positioning, product offerings, and customer engagement strategies.
• Collaborate with cross-functional teams to implement strategic recommendations.

Other Activities

• Assign sales territory, target groups, and sales quotas
• Coordinate sales activities with other work units or departments
• Prepare and submit plans, budgets, progress reports, and annual sales reports
• Manage human resource functions e.g. hiring, training, and performance reviews
• Research competitors’ products/services
• Develop goals and objectives, projects and priorities and assign them to Sales Managers
• Develop and conduct sales campaigns, as well as marketing and promotional plans
• May perform duties of Sales Managers as well