Marketing Manager

Job Summary

We are seeking an experienced and dynamic Marketing Manager to lead integrated go-to-market (GTM) strategies for smartphone brands under the Transsion Regional Division. The successful candidate will develop and execute integrated marketing campaigns, coordinate cross-functional teams, analyze consumer insights, strengthen media relations, and drive impactful marketing initiatives. Preference will be given to candidates with direct experience in the African market.

Key Responsibilities

• Lead the go-to-market (GTM) integrated marketing of smartphone brands under the Transsion Regional Division by coordinating with GTM, PR, Digital, Channel/Retail, and other teams to execute event marketing, joint marketing, IP co-branding, and other special projects.
• Apply strong consumer insight and market analysis capabilities to identify market opportunities, manage integrated marketing projects, set objectives, collect requirements, develop marketing plans, integrate resources, design communication strategies, and identify and resolve project risks.
• Develop and implement media mix strategies aligned with integrated marketing objectives, brand positioning, and the market media environment, while reviewing campaign effectiveness and providing guidance to regional and country teams.
• Build, maintain, and expand relationships with key regional and national media, including traditional media, online media, and new media platforms.

Qualifications

• BA or MA Degree in Marketing Management, Business Administration, or a related field.
• Over 5 years of work experience; relevant experience with well-known brands, well-known internet companies, or the mobile phone industry is preferred.
• Experience and methodologies in media utilization, preferably with direct experience in the African market and media resources or partnerships across African countries.
• Fluent in English (listening, speaking, reading, and writing) with strong external communication skills and the ability to engage with KOLs, MCNs, and celebrities to create marketing opportunities.
• Strong cross-functional collaboration, planning, execution, communication, and teamwork skills.
• Experience in marketing operations or product management within one or more vertical industries and a proven track record of delivering large-scale marketing campaigns is preferred.
• High sensitivity to industry trends with strong topic planning and content writing capabilities.

Skills Required:

• Sales / Marketing / Business / Management