Country Lead - Route To Market at East Africa Bottling Share Company - Coca Cola

Country Lead - Route To Market

Employer: East Africa Bottling Share Company - Coca Cola

Employment: Full-Time | Permanent

Place of Work: Addis Ababa - Ethiopia

Posted date: 2 days ago

Deadline: March, 13/2025 (3 days left)

An exciting vacant position has arisen at East Africa Bottling Share Company - Ethiopia for the role of Country Lead: Route to Market. East Africa Bottling Share Company ( EABSC) works with the world’s most cherished trademark; invests in the most sophisticated production system in the world and employ people who are prepared to work with passion and focus.

The position is structured to report to the Sales Director. The role at a country level design Route to Market, provide Technology and tools and ensure Sales force effectiveness.

Key Duties & Responsibilities

• Effective RTM Execution : Ensure the RTM model is aligned with the Annual Business Plan (ABP) and optimally executed across regions and lead initiatives that drive operational efficiency, customer satisfaction, and revenue growth
• Optimized Distribution and Sales Models : Develop and implement the right mix between direct and indirect RTM models to maximize market penetration, with a focus on reducing the cost-to-serve and improving sales productivity
• Enhanced Customer Segmentation : Conduct regular assessments of customer needs, align channel and product launches with market demand, and benchmark RTM models against industry standards and adjust the approach to maximize business potential
• Operational Excellence in Sales Execution : Develop standard operating procedures for sales execution, ensuring consistent customer management and execution across regions
• Sales Productivity and Performance Excellence : Improve sales force productivity through SFA and RTM scorecards, driving performance by identifying in-trade gaps and opportunities for improvement
• Partnership and Stakeholder Management : Build and maintain strong relationships with indirect partners and cross-functional teams to ensure aligned objectives and successful RTM outcomes

Skills, Experience & Education

• First Degree in Marketing Management/ Management/ Economics/Business Administration or related field of studies
• A minimum of 8 years relevant work experience in Sales and Marketing of which 3 years on managerial position.
• Must have valid minimum Auto / Dry 1 driving license
• Strong understanding of end-to-end customer processes (Logistics, Finance, Sales) and the operational implications of RTM models
• Proven ability to initiate new processes and improvements, delivering results within set timeframes
• Experience in forming effective working partnerships within and across functions to drive aligned goals

General

Applicants must be Ethiopian Nationals.