Position Title: Brand Ambassador
Employer: DIAGEO
Employment: Full-Time | Permanent
Place of Work: Addis Ababa - Ethiopia
Posted date: 9 months ago
Deadline: Submission date is over
About us
With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future.
Join us to create a career worth celebrating
Context/Scope:
Diageo is a global organisation with over 28,000 talented people and a presence in 180 countries. Across our 21 markets, our brand portfolio represents our biggest strength and our biggest passion. Be it our global giants, local stars, or premium brands, we use our vision, creativity, and courage to drive the growth of our products worldwide. We invent strong brands for today and for the future, upholding the quality of our products and taking personal accountability for the history and future of our brands.
African businesses account for over 10% of Global Diageo revenue, with a workforce of more than 6,000 employees. We create wealth directly through our operations and indirectly through our broader value chains, where we support development and growth in partnership with businesses and communities.
We are committed to delivering a sustainable performance, and our vision is to be the destination of choice for Diageo investment. We are building a track record of attracting, retaining, developing, and exporting best-in-class diverse talent for Diageo and unleash people to deliver great performance. We are a force for good in communities and care about the planet with a focus on water, farming, and education, among others, which are the most critical components for our communities.
Today, Africa is a predominantly beer region and we will continue to grow beer fast. We also recognise an even greater opportunity in spirits and recently reorganised our business to put focus on transforming and accelerating spirits to double its current revenue through the Southern, West and Central Africa (SWC) organisation.
Purpose of Role
The Brand Ambassador represents brands within a multicultural outlet and channel environment. It requires a deep understanding of the sophisticated motivations of consumers and customers in a critical sensitive environment and highly driven luxury spirit market.
The Brand Ambassador will work primarily in the high-end segments of the on-trade Channel (4 & 5 stars). While there is no direct people management responsibility, the brand ambassador will work closely with the On Trade channel's Marketing and Sales teams to achieve targets.
The Brand Ambassador will regularly engage with groups of HNW individuals delivering world class brand immersion experiences to them.
Top Accountabilities
Sales
- Develop and implement appropriate sales strategies for each individual account working with the Commercial Managers.
- Achieve targeted profits, volume targets, and customer service levels as outlined and agreed to in the business plans.
- Work with the Sales team to ensure adequate distribution of the brands.
- Engage the account of all new product launches in a timely manner and work actively towards maximising product listings in the outlets.
- Identify and research new customers with the Commercial or key account managers and agree on the plan to maximise Reserve brand sales in these accounts.
Brand Building activity
- Together with the Marketing Manager and the Sales team, assess the market to identify action opportunities to present the luxury brand portfolio in the best way to maximise brand strength and sales volume.
- Implement the customer marketing plans for these brands.
- Ensure all activities and events contribute to building brand equity and reinforce the positioning of the brand both within the brand portfolio and in the customer/ consumer mindset.
Customer Relationship Management
- Build strong relationships with customers and consumers.
- Regularly engage customers, consumers and key influencers with a clear agenda and desired outcome, ie. to enhance brand awareness build brand equity, distribution, sales and profitability.
- Be acknowledged in the trade as a leading authority in spirits luxury brands.
Training
- Provide specialist knowledge to Customers through regular training on luxury brands.
- Ensure that their own professional knowledge is continuously updated.
Tactical Activities
- Collect information for category/ brand performance in the Accounts, analyse brand movements, and complete sales analysis for the brands.
- Identify outlets with growth opportunities and design trade programs to increase share and volumes.
- Work as a spirit’s consultant to the RSMs as well as to the F&B Manager/ Account.
Others
- Identify development opportunities to build the capability of DBN staff associated with the brand.
- Ensure that all customer activities undertaken comply with the law of the land and in accordance with company policies and procedures.
Qualifications, Experience, and Leadership
- Demonstrated ability in direct Sales or F&B Sales, preferably in high-end hotels or luxury boutiques.
- Should be extremely fluent in written and spoken English; knowledge of a Continental language (French, Spanish, Italian, etc) will be advantageous.
- Excellent understanding and knowledge of spirits.
- Passion for and identification with luxury brands as a category.
- Ability to be the spokesperson for the luxury brands: should be able to “reflect the luxury
- world” in his approach and apply it to the activation of the product range.
- In depth understanding of the On trade customers and industry practices.
- Ability to convert brand & sales plans into implementation.
- Ability to influence people at all levels (DBN staff, bar staff, F&B Managers)
- Ability to work optimally in a multicultural environment.
- Ability to translate strategy into practical implementation.
- Excellent commercial skills
- Excellent public speaking skills and get in touch with a range of audiences through
- presentations and written communication.
- Flexible Working Statement: Flexibility is key to our success. From part-time and compressed hours to different locations, our people work flexibly in ways to suit them. Talk to us about what flexibility means to you so that you’re supported from day one.
Rewards & Benefits Statement
We recognize and value performance, offering our people a highly competitive Rewards and Benefits package
Diversity statement:
Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.
We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.
Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.
Feel inspired? Then this may be the opportunity for you.
