Digital Marketing Specialist

Purpose of the Role

The Digital Marketing Specialist will drive Copex’s online presence, enhance brand awareness, generate leads, and support sales growth through digital channels. This role requires a creative and analytical professional capable of executing end-to-end digital marketing campaigns tailored to the manufacturing sector.

Key Responsibilities

1. Digital Strategy & Campaigns

• Develop and implement digital marketing strategies to promote company products and services
• Plan, execute, and optimize campaigns across social media, email, SEO/SEM, and other digital platforms
• Manage online advertising campaigns (Google Ads, Facebook Ads, LinkedIn Ads) to maximize ROI

2. Content Creation & Management

• Create engaging digital content, including posts, videos, graphics, and product highlights
• Manage and update the company website, social media platforms, and e-commerce channels
• Ensure content aligns with brand guidelines and resonates with target audiences

3. Analytics & Reporting

• Monitor digital performance metrics and generate regular reports to evaluate campaign success
• Conduct market research and competitor analysis to identify opportunities and trends
• Use data insights to continuously improve campaign effectiveness

4. Lead Generation & Customer Engagement

• Collaborate with sales and marketing teams to generate quality leads through digital channels
• Engage with customers on social media, respond to queries, and build brand loyalty
• Support product launches and promotional campaigns with targeted digital strategies

5. Collaboration & Continuous Improvement

• Work closely with product, sales, and design teams to align marketing efforts with business goals
• Stay updated on digital marketing trends, tools, and best practices in the manufacturing sector
• Recommend and implement improvements in digital workflows and campaigns

Candidate Profile

•  Bachelor’s degree in Marketing, Business Administration, or a related field
• Minimum 1+ years of experience in digital marketing, preferably in manufacturing, industrial, or B2B sectors
• Strong understanding of social media platforms, SEO/SEM, email marketing, and analytics tools (Google Analytics, Meta Business Suite, etc.)
• Creative and innovative, able to generate content ideas that engage target audiences
• Excellent written and verbal communication skills in English; knowledge of additional local languages is a plus

Skills Required:

• Sales / Marketing / Business / Management