Brand Manager Hair Care (sunsilk)

Function : Marketing

Reports to: Marketing Manager, BWPC & Lifebuoy Brand Ethiopia

Scope: Local – Ethiopia

Location: Addis Ababa, Ethiopia

Terms & Conditions: Full-time, Local conditions apply

Work Arrangement: Office-based role

ABOUT UNILEVER

Unilever is one of the world’s leading suppliers of Beauty & Wellbeing, Personal Care, Home Care and Foods. For more information about Unilever and our brands, please visit http://www.unilever.com/

JOB PURPOSE 

Unilever is the place where you can bring your purpose to life with the work that you do – creating a better business and a better world. In this role, you will lead the Sunsilk brands in Ethiopia, developing and executing brand strategies that drive growth, equity, and consumer love. You will be passionate about digital, eager to learn, and thrive on understanding consumer motives, drivers, barriers, and needs.

MAIN RESPONSIBILITIES

 Lead the execution of market development plans for Sunsilk, ensuring alignment with brand strategy and equity.• Project manage through local agency groups, fostering strong partnerships and seamless collaboration with global and local marketing teams.• Develop best-in-class brand experiences across all touchpoints, building brand equity and driving marketing objectives.• Pioneer digital and social-first marketing plans, working closely with internal teams and external agency partners to deliver seamless consumer experiences.• Act as the primary escalation point for all PR and reputation management issues related to Sunsilk, developing and executing strategies to protect and enhance brand image.• Understand the 6 Ps for Sunsilk, and competitors, driving specific actions and owning them with the wider team and creative agency.• Analyze market dynamics across Ethiopia and bring in winning consumer insights.

Experiences & Qualifications

• Brand Management Leadership: Proven experience in brand management, marketing, or a related field, with a track record of developing and executing brand strategies, leading teams, and driving business growth.
• Consumer Goods Expertise: Extensive experience in the consumer goods industry, ideally with a focus on beauty, personal care, or related sectors.
• Integrated Marketing Planning: Ability to develop and execute integrated marketing plans across digital, social, experiential, and traditional media.
• Financial Management: Strong financial acumen and experience managing budgets, tracking performance, and making data-driven decisions.
• Agency Management: Experience managing and collaborating with external agencies (creative, media, digital).