Digital Marketing - Associate Graphic Designer And Web Administrator at Abyssinia Bank

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Digital Marketing - Associate Graphic Designer And Web Administrator

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Employer: Abyssinia Bank

Employment: Full-Time | Permanent

Place of Work: Addis Ababa - Ethiopia

Posted date: 6 hours ago

Deadline: August, 15/2025 (4 days left)

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Job Objective:

To assist in the planning, execution, and optimization of digital marketing strategies to enhance brand awareness, generate leads, and drive customer engagement.

Main Duties and Responsibilities:

• Participate Develop and implement data-driven digital marketing strategies to drive brand awareness, customer engagement, and lead generation.
• Participate Analyze competitor strategies and market trends to optimize digital marketing initiatives.
• Plan, execute, and optimize paid digital campaigns across Google Ads, Facebook, Instagram, LinkedIn, and other advertising platforms.
• Track and analyze key metrics (CPC, CTR, CPA) and continuously refine campaign strategies.
• Perform Search Engine Optimization (SEO) & Website Management
• Improve website rankings through on-page and off-page SEO techniques.
• Conduct keyword research and implement best SEO practices.
• Manage UX/UI, web administration, website content and ensure an optimal user experience.
• Develop and manage a content calendar for social media platforms.
• Ensure the creation of engaging, high-quality content for digital channels.
• Monitor audience engagement.
• Execute email marketing campaigns to nurture leads and retain customers.
• Implement automation workflows for customer engagement and retention.
• Monitor open rates, CTRs, and conversions to optimize email performance.
• Analyze website, social media, and campaign performance using Google Analytics, Facebook Insights, and other tools.
• Generate reports and provide actionable insights for continuous improvement.
• Coordinate with designers, content creators, and external vendors to execute campaigns.
• Perform any other related duties as assigned by the supervisor

Qualification

• BSC Degree in Computer Science, Software Engineering, Information System, Electrical and Computer Engineering, Fine Arts and Design or other related fields.
• Minimum of 4 years’ experience, of which 4 years in the area of Graphic Design.
• Experience in banking industry is advantageous.

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