Position Title: Horeca Manager
Employer: East Africa Bottling Share Company - Coca Cola
Employment: Full-Time | Permanent
Place of Work: Nairobi - Kenya, other
Posted date: 3 months ago
Deadline: Submission date is over
Company Overview
Coca-Cola Beverages Africa is the largest African Coca-Cola bottler, accounting for 40% of all Coca-Cola volumes on the continent. CCBA is a market leader in the NARTD non-alcoholic ready to drink market in Africa. CCBA has an extensive footprint in Africa, employing approximately 14,000 employees in Africa, and approximately 7,000 employees in South Africa.
Key Purpose Statement
To deliver volume and revenue growth by effectively managing the Sales & Marketing team, implementation of business plans and delivering Customer Service Excellence. The primary role of the HORECA Manager is territory management to provide market driven differentiated service that builds sustainable competitiveness within clearly identified channels. The role delivers sustainable growth in brand equity, sales volume, market share, competitive advantage and corporate reputation.
Key Duties & Responsibilities
- Maximizes allocation of resources in area
- Manages and measures sales targets daily and takes corrective action with team
- Coach and Lead the Account Development Team.
- Trade and Outlet Execution
- Outlet Development
- Drive Sales and Market share growth
- Partner with Account Developers and Customers to develop and execute a customer specific business plan
- Monitor competitive activities and align strategy to counter Competition
- Ensure compliance to Quality Standards and Manage Trade Replacements
- Implement promotional plans as per the Account Plans whilst ensuring promotional Compliance.
- Report promotional deviances with Store Owners or managers
- Ensure the execution and Implementation of Picture of Success by outlet is being done by the Account Developers
Qualification
- Minimum of a bachelor’s degree in commerce or any other business-related course
- A minimum of 5 years previous sales experience or equivalent FMCG experience.
- A minimum of 1 years’ experience managing teams
