Lead Generation Junior Officer

Company Background

Tadesse Desta Business Group (TDBG) is one of Ethiopia’s established private business groups. The company comprises four legal business entities: Tadesse Desta Import/Export, Aztad Industrial and Trading PLC, Azeb Tadesse Coffee Supplier, and TADAB Building Material & Trading PLC. TDBG operates across multiple sectors including import and export, labeling, printing and packaging, transportation, and manufacturing.

TDBG has diversified its business activities beyond its original coffee processing and export operations, serving markets in the USA, Middle East, Europe, South Korea, and China. The company has expanded into coffee roasting through Buku Highland Coffee production and has recently commissioned a labeling, printing, and packaging facility.

TDBG is seeking a highly motivated and qualified professional for the position of Lead Generation Junior Officer.

Key Responsibilities

Market Research and List Building

• Identify and map target industries, wholesale markets, and corporate buyers both internationally and domestically based on strategic criteria
• Build targeted lead databases using public directories, chamber of commerce listings, trade show attendee databases, and professional networks
• Verify contact information, including email addresses, phone numbers, and LinkedIn profiles, using digital verification tools to maintain data accuracy

Digital Prospecting and Inbound Triaging

• Execute targeted cold outreach campaigns through LinkedIn and email using approved corporate templates
• Manage and optimize professional outreach profiles to improve response rates and maintain a strong corporate presence
• Serve as the first point of contact for inbound digital inquiries and assess leads before routing them to senior team members

CRM Hygiene and Pipeline Administration

• Maintain accurate records of interactions, lead details, and company information within the CRM system
• Ensure smooth handover of qualified and interested prospects to senior business development staff
• Track daily and weekly outreach activities, connection rates, and response rates to identify performance gaps
• Prepare reports on outbound activities, open and response rates, and the number of leads converted into qualified opportunities

Employment Terms

• Employment Type: Permanent
• Salary: Negotiable

Educational Requirement

• BA Degree in Business Administration, Marketing, Economics, Management, or a related field
• 1–2 years of relevant experience as a Lead Generation Officer or in a similar role within manufacturing, import/export, or corporate sectors

Required Skills

• Strong analytical skills and a passion for B2B sales
• Familiarity with CRM platforms and customer relationship management processes
• Comfort with advanced web research and lead generation techniques
• Experience using professional networking platforms such as LinkedIn
• Proficiency in Microsoft Excel and Google Sheets for managing large datasets
• Strategic thinking and business analysis capabilities
• Excellent communication, interpersonal, and teamwork skills

Skills Required:

• Sales / Marketing / Business / Management