Mekele South (Regional Sales Manager)

Job Description

At Safaricom Ethiopia, we are a purpose-led technology company dedicated to transforming lives through digital connectivity and inclusive financial services. In under four years, we have grown to serve over 10 million customers, with our network now reaching 55% of Ethiopia’s population – a testament to our bold vision and trusted partnerships.

Guided by core values such as customer obsession, innovation, integrity, and get it done together, we are building a workplace that is dynamic, inclusive, and empowering. We believe our greatest strength lies in our people. That’s why, for two consecutive years, we have proudly get earned the Top Employer Award – in recognition for our unwavering commitment to fostering a supportive, innovative, and inclusive environment to people.

Join Safaricom Ethiopia and be part of a team that is shaping the digital future of Ethiopia. Here, your work has meaning, your voice matters, and your growth is our priority. Together, we are transforming lives for a digital future.

This role, which reports to the EHOD National Sales Manager, involves effectively managing Safaricom Ethiopia's business in the assigned area to drive customer acquisition and increase sales revenue. The main responsibilities include ensuring the availability of the company's products and services in the area and aligning with distributors and acquiring new individual & SME customers to achieve cluster objectives. The position holder is also tasked with growing sales within the assigned area by developing innovative strategies to increase float, MPESA products, value-added services, and connections. Additionally, maintaining the availability of the company's products within the area of accountability is crucial for success in this role.

Responsibilities

• Effectively manage distributor, merchants, agents/subagents and SSOs to ensure product availability within the cluster.
• Liaise with the partner management team to ensure stock availability.
• Chairing the weekly meeting with Acquisition and distribution TDR Supervisors.
• Effectively manage BAs/agents that assigned to each cluster to ensure customer acquisition.
• Growth sales/ acquisition and distribution / within the area through effective implementation of market penetration strategy.
• Ensure proper execution of sales program aimed at market penetration.
• Regularly visits all merchants and agents to check route coverage and availability of Safaricom products.
• Ensures availability of products /Float and all MPESA product and services/ by growing Merchants, agents/sub-agents and SSOs.
• Ensure achievement of set sales and Usage targets i.e. Monthly, quarterly, semi-annually, or annually.
• Drive acquisition through local initiatives that will ensure achievement of acquisition targets.
• Lead and coordinate trade activities and events to achieve regional objectives.
• Support deployment of merchandising standards /PICOS/
• Follow up and monitor supervisors, TDRs and distributor staff to achieve their targets.
• Train, support and equip Supervisors, distributor staffs, merchants and agents to ensure customers are serving with skills.
• Ensure merchants and agents are well branded according to the company’s standards.
• Ensure that distributor, Merchants, and Agent stores are well stocked and sell at recommended sales prices.
• Facilitate sign up of Merchants, agents/ sub-agents and SSOs to meet area target.
• Attain transaction targets – value of transactions, number of transactions and customer registration.
• Escalate non-conformities for necessary action.
• Ensure closure of unsatisfactory Merchants, Agents/subagent and return of Safaricom property within stipulated guidelines.
• Identify and provide assistance to the distributor, merchants and agents that underperform in assigned cluster.
• Ensure contracted sales force deliver quality/ expected training standards to merchants and agent assistants in the cluster.
• Provide consumer education through different trade activities and conduct market intelligence.
• Overall responsibility for revenue growth and acquisition of SMEs and SoHos within the assigned Territory using partners.
• Responsible for defining, developing, and executing plans to acquire and retain SMEs and SoHos within the region using Partners. This will involve growing the SME/SoHo revenue, reducing customer churn, and ensuring seamless end-to-end service delivery in the trade.

Key performance indicator:

• Float Availability & Merchant Management
• Airtime Availability & Retail Penetration
• Visibility and Advocacy
• Revenue
• RED
• Device Sales
• NPS
• Daily Active agents/ site
• Agent productivity
• RGEs
• SME Acquisition – Mobile Voice & Data Connections, Fixed Broadband Connections
• Enterprise and Partner Net Promoter Score
• Revenue Achievement
• Product Penetration
• Customer Churn

  Skills Required:

  • Sales / Marketing / Business / Management