Regional Sales Manager -Shire/Aksum at Safaricom Telecommunication Ethiopia

Regional Sales Manager -Shire/Aksum

Employer: Safaricom Telecommunication Ethiopia

Employment: Full-Time | Permanent

Place of Work: Shire/Aksum, Tigray - Ethiopia

Posted date: 12 hours ago

Deadline: March, 24/2025 (6 days left)

Role Purpose

This role, which reports to the EHOD National Sales Manager-Tigray, involves effectively managing Safaricom Ethiopia's business in the assigned area to drive customer acquisition and increase sales revenue. The main responsibilities include:

• Ensuring availability of the company's products and services in the area
• Aligning with distributors and acquiring new individual & SME customers
• Growing sales by developing innovative strategies

Additionally, maintaining the availability of the company's products within the area of accountability is crucial for success in this role.

Key Responsibilities

• Effectively manage distributors, merchants, agents/subagents, and SSOs to ensure product availability within the cluster.
• Liaise with the partner management team to ensure stock availability.
• Chair the weekly meeting with Acquisition and Distribution TDR Supervisors.

Sales Management

• Effectively manage BAs/agents assigned to each cluster to ensure customer acquisition.
• Grow sales/acquisition and distribution within the area through effective implementation of market penetration strategy.
• Ensure proper execution of sales programs aimed at market penetration.
• Regularly visit all merchants and agents to check route coverage and availability of Safaricom products.

Product Availability

• Ensure achievement of set sales and usage targets (monthly, quarterly, semi-annually, or annually).
• Drive acquisition through local initiatives that will ensure achievement of acquisition targets.
• Lead and coordinate trade activities and events to achieve regional objectives.
• Support deployment of merchandising standards (PICOS).
• Follow up and monitor supervisors, TDRs, and distributor staff to achieve their targets.
• Train, support, and equip supervisors, distributor staff, merchants, and agents to ensure customers are served with skills.
• Ensure merchants and agents are well branded according to the company’s standards.
• Ensure that distributor, merchants, and agent stores are well stocked and sell at recommended sales prices.
• Facilitate sign-up of merchants, agents/sub-agents, and SSOs to meet area targets.
• Attain transaction targets – value of transactions, number of transactions, and customer registration.
• Escalate non-conformities for necessary action.
• Ensure closure of unsatisfactory merchants, agents/subagents, and return of Safaricom property within stipulated guidelines.
• Identify and provide assistance to the distributor, merchants, and agents that underperform in the assigned cluster.
• Ensure contracted sales force delivers quality/expected training standards to merchants and agent assistants in the cluster.
• Provide consumer education through different trade activities and conduct market intelligence.

Overall Responsibility

Overall responsibility for revenue growth and acquisition of SMEs and SoHos within the assigned territory using partners.

Core Competencies, Knowledge, and Experience

Business Competencies

• Demonstrated creativity and innovation in developing and implementing sales strategies to drive customer acquisition and increase sales revenue.
• Drive acquisition through local initiatives that will ensure achievement of acquisition targets.

Business Know-How

• Strong business know-how, with a deep understanding of local market dynamics, customer preferences, and competitor landscape.

Working with Change

• Proven ability to work in a changing environment, adapting strategies and processes to meet evolving market conditions.

Project and Programme Management

• Project and program management skills, with the ability to successfully oversee and execute multiple sales initiatives simultaneously.

Functional Competencies

• Monitoring and coaching skills experience.
• Proactive, confident, and energetic, able to work under pressure.
• Proactively develop self and others.
• Knowledge of the local language is desirable.
• Territory and distributors management skills.
• Excellent interpersonal and communication skills, with the ability to effectively collaborate with stakeholders at all levels.
• Strong leadership skills, with the ability to motivate and develop a high-performing sales team.
• Analytical mindset with the ability to interpret data, analyze market trends, and make data-driven business decisions.

Must Have Technical / Professional Qualifications

• A bachelor's degree in business, sales, marketing, or a related field.
• Proven experience in commercial management and business development roles.
• An MBA degree is preferable in Business Studies.

• At least 5 Years of sales/trade execution within FMCG / Telecom industry Environment of which 3 Years must be in a sales managerial Position.

• Proactive, confident, energetic, and able to work under pressure.

• Proficiency in Tigrigna Language is essential

Financial Responsibility:

• Responsible for driving sales revenue growth and contributing to the overall profitability of Safaricom Ethiopia.
• Budgeting and financial forecasting for commercial activities.

How to apply

If you feel that you are up to the challenge and possess the necessary qualifications and experience, kindly proceed to update your candidate profile on the career portal and then Click on the apply button. Remember to attach your resume.

The closing date for receiving applications is Monday, 24th March 2025, 5:30 pm.