Senior Field Sales Engineer

About the Job

The Senior Field Sales Engineer is responsible for leading the promotion and sales of agricultural machinery across Ethiopia by combining strong technical expertise with field-based sales execution. The role focuses on engaging commercial farms, cooperatives, NGOs, and government programs, while delivering solutions tailored to local agricultural practices and market conditions.

Key Responsibilities:

• Drive sales of tractors, harvesters, implements, and related agricultural machinery.
• Identify and develop business opportunities with commercial farms, cooperatives, NGOs, and government institutions.
• Conduct on-site demonstrations in rural areas to showcase machinery performance.
• Advise customers on machinery selection based on land size, crop type, and terrain.
• Build and maintain long-term relationships with key stakeholders and partners.
• Prepare quotations, tenders, and proposals for institutional and commercial clients.
• Support customers in accessing financing options such as banks and leasing services.
• Coordinate with after-sales teams to ensure proper delivery, installation, and maintenance support.
• Monitor competitor activities and provide market intelligence.
• Represent the company at agricultural exhibitions, trade fairs, and field events.
• Prepare and submit sales reports, forecasts, and pipeline updates.

Performance Indicators (KPIs):

• Achievement of annual and quarterly sales targets.
• Number of machinery units sold per region.
• Growth in institutional and large-scale sales.
• Customer satisfaction and repeat business.
• Effectiveness of demonstrations and conversion rates.

Working Conditions:

• Extensive travel across rural Ethiopia with significant field presence.
• Work in remote areas with limited infrastructure.
• Frequent overnight stays in regional locations.
• High workload during peak agricultural seasons.

Education:

• BSc in Agricultural Engineering, Mechanical Engineering, or related field.

Experience:

• Minimum 5–8 years of experience in agricultural machinery, heavy equipment, or automotive field sales.
• Experience working with cooperatives, unions, or NGO/public procurement is advantageous.

Skills:

• Strong understanding of Ethiopian farming systems and agricultural practices.
• Proven ability to achieve sales targets in field-based roles.
• Fluency in Afaan Oromo and Amharic; additional local languages are an advantage.
• Proficiency in Microsoft Office and CRM systems.
• Valid Ethiopian driving license with strong off-road driving skills.

Key Competencies:

• Strong technical understanding of agricultural machinery.
• Ability to translate technical features into customer value.
• Excellent relationship-building and negotiation skills.
• Adaptability to challenging field environments.
• High level of initiative and accountability.

Requirement Skill

• Adaptability
• Attention to detail & aesthetics
• Ability to work under pressure and meet targets
• Ability to multitask and prioritize effectively

Skills Required:

• Agricultural / Studies
• Mechanics / Mechanical / Engineering