Sr. Marketing Officer

Job Summary:

The Senior Marketing Officer is responsible for developing, implementing, and monitoring effective marketing strategies that strengthen the company’s brand and expand its market presence. This role requires a deep understanding of branding, customer engagement, and market trends to ensure GOFERE SPORT maintains a strong, competitive identity in the sportswear industry.

Key Responsibilities:

• Lead company branding initiatives and ensure consistent brand identity across all channels.
• Conduct market research to identify customer needs, preferences, and emerging opportunities.
• Develop promotional campaigns and communication materials that enhance brand awareness.
• Collaborate with design and sales teams to align branding with business objectives.
• Monitor competitor activities and recommend innovative marketing approaches.

Minimum Requirements:

• Bachelor’s Degree in Marketing, Business Administration, or related field.
• Minimum of 4 years of proven experience in marketing, branding, or communication roles.
• Strong analytical, creative, and strategic thinking skills.
• Excellent knowledge of digital marketing and promotional strategies.
• Strong communication, presentation, and project management skills.

Skills Required:

• Sales / Marketing / Business / Management