Position Title: Sr. Marketing Officer
Employer: Gofere Sportswear Manufacturing
Employment: Full-Time | Permanent
Place of Work: Addis Ababa - Ethiopia
Salary: Attractive
Posted date: 4 months ago
Deadline: Submission date is over
Job Summary:
The Senior Marketing Officer is responsible for developing, implementing, and monitoring effective marketing strategies that strengthen the company’s brand and expand its market presence. This role requires a deep understanding of branding, customer engagement, and market trends to ensure GOFERE SPORT maintains a strong, competitive identity in the sportswear industry.
Key Responsibilities:
- Lead company branding initiatives and ensure consistent brand identity across all channels.
- Conduct market research to identify customer needs, preferences, and emerging opportunities.
- Develop promotional campaigns and communication materials that enhance brand awareness.
- Collaborate with design and sales teams to align branding with business objectives.
- Monitor competitor activities and recommend innovative marketing approaches.
Minimum Requirements:
- Bachelor’s Degree in Marketing, Business Administration, or related field.
- Minimum of 4 years of proven experience in marketing, branding, or communication roles.
- Strong analytical, creative, and strategic thinking skills.
- Excellent knowledge of digital marketing and promotional strategies.
- Strong communication, presentation, and project management skills.
