Senior Public Relation Officer

Qualification

Educational Qualifications

• Bachelor’s Degree (BA), Master’s Degree (MA), or Master of Business Administration (MBA) in Marketing Management, Management, or related fields of study from a recognized institution.

Professional Experience

• Minimum of 5 years of relevant professional experience for Bachelor’s degree holders or 3 years of relevant professional experience for Master’s degree holders.

• At least 2 years of the required experience must be in an Officer-level position or an equivalent professional role.

Purpose of the Position

The Senior Public Relation Officer supports the manager in implementing communication and marketing strategies that strengthen the organization’s public image, reputation, and stakeholder engagement.

The role is responsible for managing public relations activities, supporting media engagement, ensuring consistent brand communication, and coordinating initiatives that enhance organizational visibility and trust.

Main Duties and Responsibilities

• Assist in developing and executing public relations and communication strategies aligned with organizational objectives.
• Implement marketing and public relations initiatives that strengthen the organization’s image and reputation.
• Build and maintain productive relationships with media organizations, stakeholders, and external partners.
• Draft, review, and edit press releases, speeches, statements, newsletters, reports, and other communication materials.
• Coordinate and support media engagements including interviews, press conferences, and public announcements.
• Plan, organize, and oversee public relations campaigns and events that promote organizational values and goals.
• Ensure consistency of messaging and branding across communication platforms and public-facing materials.
• Monitor media coverage and public perception and provide recommendations to improve communication effectiveness.
• Support crisis communication efforts by preparing communication responses and maintaining stakeholder confidence.
• Provide professional advice to management on public relations and communication-related matters.
• Coordinate internal and external communication activities to strengthen stakeholder engagement.
• Prepare reports and evaluate the impact and effectiveness of communication and PR activities.
• Perform additional related duties assigned by management.

Required Knowledge and Skills

• Strong understanding of public relations, marketing, and corporate communication principles.
• Excellent written and verbal communication skills.
• Strong media relations and stakeholder engagement capabilities.
• Ability to develop and manage communication campaigns.
• Strong presentation and public speaking skills.
• Ability to manage communication during sensitive or crisis situations.
• Excellent organizational and project coordination skills.
• Strong interpersonal skills and professional judgment.
• Proficiency in Microsoft Office and communication tools.
• Ability to work under pressure and manage multiple priorities effectively.

Skills Required:

• Sales / Marketing / Business / Management