Trade Marketing Manager at East Africa Bottling Share Company - Coca Cola

Trade Marketing Manager

Employer: East Africa Bottling Share Company - Coca Cola

Employment: Full-Time | Permanent

Place of Work: Up - Country - Ethiopia

Posted date: 11 months ago

Deadline: Submission date is over

Job Description

An exciting vacant position has arisen at East Africa Bottling Share Company - Ethiopia for the role of Trade Marketing Manager. East Africa Bottling Share Company ( EABSC) works with the world’s most cherished trademark; invests in the most sophisticated production system in the world and employs people who are prepared to work with passion and focus.

The Trade Marketing Manager will report directly to the Channel & Trade Marketing Manager.

Key Duties & Responsibilities

The role will be responsible for

• Develop and deploy marketing plans on an annual basis.
• Develop and execute marketing and business strategies and integrated programs that maximize profitable recurring volume growth and increase the long-term value of our brands.
• Spearheaded the development and deployment of marketing communication led the development of BTL communication objectives and ensured alignment with overall KO marketing communication.
• Develop the portfolio strategy and maximize the long-term profit flow from the portfolio of brands within it.
• Challenge all aspects of the marketing mix in terms of understanding trends and their impact on Coca-Cola brands.
• Integrate all marketing efforts (advertising, promotions, and experiential, marketing assets) within a consistent overall brand/marketing plan.
• Design and Implement Promotional plans & strategies by channel/ Regions
• Utilize data to anticipate competitive and consumer trends, assess strategic implications, and optimize business potential based on analysis.
• Challenge the marketing production cost to optimize the overall marketing budget.
• Lead, motivate, and develop capabilities of the business unit Marketing Team and provide strategic marketing leadership.

Skills, Experience & Education

• First Degree in Marketing Management/ Management/ Economics/Business Administration or related field of studies with a minimum of 5 years relevant work experience in sales and marketing of which 2 years in a managerial position

General

• A strategic and highly business-focused thinker with the ability to integrate complex information from multiple sources and drive solutions to issues.
• Influential with strong communication skills of all types
• Strong interpersonal skills, collaboration, and ability to develop relationships across multiple functions, business units, and teams.
• Appreciation of the business environment and the ability to determine the appropriate response to emerging issues with potential impact on the company’s business.
• Updated on macro-economic trends, customer economics, category and competitor analysis
• Problem solver with an innovative, resourceful, and pragmatic approach.
• Well-organized, able to prioritize, plan and deliver on several deliverables in parallel
• Brand Analysis (Growth & Follow-up)
• Consumer behavior analysis
• Retailer needs analysis
• Forecast Analysis
• Research skills
• Sales territory demarcation
• Market development opportunity
• Market feasibility study
• Cost analysis
• Overall Business knowledge
• Mastery of FMCG Market operation