Cabby
Position: Marketing & Sales Performance and Planning Manager
Job Time: Full-Time
Job Type: Permanent
Place of Work: Addis Ababa, Addis Abeba - Ethiopia
Posted date: 2 weeks ago
Deadline: July, 08/2024 (3 days left)
Purpose of the Role:
The Marketing and Sales Performance and Planning Manager is responsible for driving growth and ensuring the success of the company’s services. You will be responsible for developing a strategic and analytical approach, combined with industry-specific knowledge and strong leadership skills, to effectively manage marketing and sales initiatives, optimize performance, and lead a dynamic team in a highly competitive and rapidly evolving industry.
Roles and Responsibilities:
A. Market Analysis and Strategy Development
- Conduct in-depth Market Research to understand customer preferences, competitor strategies, and market trends in the mobility sector.
- Develop targeted marketing and sales strategies to attract new riders and retain existing ones.
B. Campaign Management
- Plan, execute, and oversee marketing campaigns across various channels (digital, social, media, outdoor advertising, partnerships, etc)
- Analyze the effectiveness of campaigns and adjust strategies to optimize performance.
C. Customer Acquisition and Retention:
- Design and implement programs to acquire new customers and increase the lifetime value of existing customers.
- Oversee loyalty programs, promotions, and special offers to drive customer engagement.
D. Partnership Development:
- Establish and maintain Partnerships with businesses, municipalities, and other stakeholders to expand the service reach and enhance brand visibility.
- Negotiate and manage partnerships to ensure mutual benefits and strategic alignment.
E. Budget and Financial Management:
- Manage the marketing and sales budget, ensuring cost-effective use of resources.
- Forecast sales and marketing expenses and monitor financial performance against targets.
F. Team Leadership:
- Lead a team of marketing and sales professionals, providing guidance, support, and professional development opportunities.
- Foster a collaborative and innovative team environment.
G. Technology Integration:
- Utilize technology and data analytics to enhance marketing and sales efforts.
- Implement customer relationship management (CRM) systems and other tools to track and improve performance.
Qualification and Experience:
- Bachelor’s degree in marketing, Business Administration, or related fields.
- 8 Years of total experience with 3 years of direct experience in managerial roles.
- Experience working in startup companies.
- Experience developing long-term strategies and adapting them to a fast-changing market.
- Experience in sales planning, execution and achieving revenue targets.
Knowledge and Skills:
- Understanding the ride-sharing/mobility services industry, including key players, regulations, and technological trends.
- Awareness of urban mobility challenges and solutions.
- Ability to analyze large datasets to derive actionable insights.
- Ability to use data analytics tools and software.
- Proficient in using digital marketing, social media strategies, and traditional marketing methods.
- Excellent negotiation and relationship building.
- Excellent at Leading and motivating diverse teams.
- Strong Communication and Interpersonal skills.
How to apply
Qualified applicants can submit a Cover Letter and CV through the below shown E-mail address:
careers@cabbyet.com
Please fill out the form below after submitting your resume
Marketing and Sales Performance and Planning Manager - Google Forms