Officer: Digital Marketing

Responsibility includes:

• Develop, implement, and manage digital marketing campaigns across various channels including social Medias, email, search engines, and display advertising.
• Analyze campaign performance and optimize strategies.
• Manage content creation and distribution for digital platforms.
• Conduct market research analyze and report to identify trends and customer preferences in the automotive industry.
• Collaborate with sales and marketing teams to align marketing efforts with business goals.
• Monitor and report on digital marketing metrics and KPIs.
• Stay updated with the latest digital marketing trends and automotive industry developments. o Familiarity with automotive industry terminology, products, and customer behavior.
• Ability to analyze data and generate actionable insights.
• Ensuring content is up to date
• Coordinate the printing and production of the magazine, leaflets, educational materials and some merchandise, including writing, editorial and proofing.
• Organizing the company’s occasional adverts and events
• Monitor report and analyze results to improve performance, using tools such as Google analytics and others, so that amendment and improvements can be made where appropriate
• Keep up to date with the latest trends and best practices of online marketing
• Undertaking any other duties commensurate with the accountabilities of the post

Qualification:

• Degree in Marketing, Business or other related field from a recognized University.
• Minimum 4 years of relevant experience in the Digital marketing area, preferably in the automotive industry.

Skills:

• Self-motivated and proactive
• Proficiency in written and spoken English
• Good team player
• Excellent Graphic design skills
• Strong interpersonal skills
• Excellent organizational, communication and creative skills
• Strong writing skills with the ability to produce compelling copy
• Proofreading and editorial skills with a good eye for detail
• Strong analytical and ICT skills
• Ability to work on multiple projects at the same time
• Ability to work as part of a team and individually
• Excellent time management and prioritization skills
• Valid driving license

Knowledge:

• Knowledge of marketing principles and brand management
• Knowledge of effective social media techniques
• Knowledge of web design and development
• Proven experience in digital marketing, preferably within the automotive industry
• Strong understanding of SEO, SEM, and PPC advertising strategies.
• Proficiency in digital marketing tools such as Google Analytics, Google Ads, and Facebook Business

Salary: Negotiable & Attractive benefit package