Position Title: Officer: Digital Marketing
Employer: Nyala Motors
Employment: Full-Time | Permanent
Place of Work: Addis Ababa - Ethiopia
Posted date: 5 months ago
Deadline: Submission date is over
Responsibility includes:
- Develop, implement, and manage digital marketing campaigns across various channels including social Medias, email, search engines, and display advertising.
- Analyze campaign performance and optimize strategies.
- Manage content creation and distribution for digital platforms.
- Conduct market research analyze and report to identify trends and customer preferences in the automotive industry.
- Collaborate with sales and marketing teams to align marketing efforts with business goals.
- Monitor and report on digital marketing metrics and KPIs.
- Stay updated with the latest digital marketing trends and automotive industry developments. o Familiarity with automotive industry terminology, products, and customer behavior.
- Ability to analyze data and generate actionable insights.
- Ensuring content is up to date
- Coordinate the printing and production of the magazine, leaflets, educational materials and some merchandise, including writing, editorial and proofing.
- Organizing the company’s occasional adverts and events
- Monitor report and analyze results to improve performance, using tools such as Google analytics and others, so that amendment and improvements can be made where appropriate
- Keep up to date with the latest trends and best practices of online marketing
- Undertaking any other duties commensurate with the accountabilities of the post
Qualification:
- Degree in Marketing, Business or other related field from a recognized University.
- Minimum 4 years of relevant experience in the Digital marketing area, preferably in the automotive industry.
Skills:
- Self-motivated and proactive
- Proficiency in written and spoken English
- Good team player
- Excellent Graphic design skills
- Strong interpersonal skills
- Excellent organizational, communication and creative skills
- Strong writing skills with the ability to produce compelling copy
- Proofreading and editorial skills with a good eye for detail
- Strong analytical and ICT skills
- Ability to work on multiple projects at the same time
- Ability to work as part of a team and individually
- Excellent time management and prioritization skills
- Valid driving license
Knowledge:
- Knowledge of marketing principles and brand management
- Knowledge of effective social media techniques
- Knowledge of web design and development
- Proven experience in digital marketing, preferably within the automotive industry
- Strong understanding of SEO, SEM, and PPC advertising strategies.
- Proficiency in digital marketing tools such as Google Analytics, Google Ads, and Facebook Business
Salary: Negotiable & Attractive benefit package
