Position Title: Graphic Designer & Web Administrator
Employer: Abyssinia Bank
Employment: Full-Time | Permanent
Place of Work: Addis Ababa - Ethiopia
Posted date: 4 months ago
Deadline: Submission date is over
Job Objective:
To develop, implement, and optimize digital marketing strategies that enhance brand visibility, drive customer engagement, and generate leads or sales. It also aims at ensuring the development of high-quality visuals, marketing materials, UX/UI, and digital assets and also the effective management social media and website functionality and performance.
Main Duties and Responsibilities:
- Develop and implement data-driven digital marketing strategies to drive brand awareness, customer engagement, and lead generation.
- Analyze competitor strategies and market trends to optimize digital marketing initiatives.
- Plan, execute, and optimize paid digital campaigns across Google Ads, Facebook, Instagram, LinkedIn, and other advertising platforms.
- Manage ad budgets effectively to ensure maximum ROI.
- Track and analyze key metrics (CPC, CTR, CPA) and continuously refine campaign strategies.
- Improve website rankings through on-page and off-page SEO techniques.
- Conduct keyword research and implement best SEO practices.
- Manage website content and ensure an optimal user experience.
- Develop and manage a content calendar for social media platforms.
- Oversee the creation of engaging, high-quality content for digital channels.
- Monitor audience engagement and adjust strategies accordingly.
- Design and execute email marketing campaigns to nurture leads and retain customers.
- Implement automation workflows for customer engagement and retention.
- Monitor open rates, CTRs, and conversions to optimize email performance.
- Manage ad budgets effectively to ensure maximum ROI.
- Handle the UX/UI tasks of the digital marketing unit.
- Analyze website, social media, and campaign performance using Google Analytics, Facebook Insights, and other tools.
- Generate reports and provide actionable insights for continuous improvement.
- Coordinate with designers, content creators, and external vendors to execute campaigns.
- Perform any other related duties as assigned by the supervisor.
Education: MSC/BSC Degree in Computer Science, Software Engineering, Information Systems, Electrical and Computer Engineering, Fine Arts and Design or other related fields.
Experience: Minimum of 4/6 years’ experience, of which 4 years in the area of Graphic Design. Experience in the banking industry is advantageous.
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