Mapping Tool Development, Analysis, & Coaching Of Cso On Media Relations Skills & Online Content Creation

JOB SUMMARY

The Consortium of Ethiopian Human Rights Organizations (CEHRO) is a consortium of 32 Civil Society Organizations (CSOs) working on Human Rights, Democracy, and Sustainable Peace in Ethiopia. Over the past seven (7) years, CEHRO has been actively engaged in the advancement of human rights protection and promotion, democratic and sustainable peace values in Ethiopia by creating a common platform for human rights CSOs to articulate their voices and launch well-articulated and evidence-based advocacy for an enabling environment for the operation of civil society in Ethiopia. CEHRO’s strategic priorities focus on capacity building of members and key stakeholders, policy advocacy, and broadening of civic space in Ethiopia. For further information about CEHRO, click here https://cehro.org/

 In Ethiopia, grassroots CSOs often encounter difficulties in utilizing media for their advocacy and outreach efforts effectively. These limitations stem from several factors, including insufficient organizational capacity, which often hampers their ability to engage in comprehensive media relations and advocacy.

Additionally, a pervasive mistrust of mainstream media has further inhibited their engagement, as many grassroots CSOs fear that their messages may be misrepresented and misinterpreted.

Furthermore, the lack of strong partnerships and collaborative efforts with media outlets constrains their visibility and the impact of their communication and advocacy efforts. Ultimately, these obstacles contribute to a low presence in public discourse, restricting local and grassroots CSOs’ ability to voice community concerns and influence policy change in their constituency. In response to these challenges, CEHRO is gearing up to launch a project designed to connect local and grassroots CSOs operating in Amhara, Oromia, Afar, and Benishangul Gumuz regions with the media.

As part of this project, CEHRO aimed to conduct a mapping and baseline assessment of local and grassroots CSOs in the above regions. This effort involves providing online coaching to selected CSOs from the four regions on media relations skills and online content creation, based on the mapping assessment. To proceed with these activities, CEHRO is currently looking for a seasoned consultant.

Objective(s)

• CEHRO is seeking an experienced consultant to develop a mapping tool, conduct analysis, and provide online coaching to selected local and grassroots CSOs in the Amhara, Oromia, Afar, and Benishangul-Gumuz regions on enhancing media relations skills and improving online content creation. 

The objectives of this assignment include:

• Develop a comprehensive mapping tool that clearly outlines the needs and priorities of local and grassroots CSOs in the Amhara, Oromia, Afar, and Benishangul-Gumuz regions regarding media relations and advocacy.
• Convert the developed mapping tool into Google Docs and distribute to local and grassroots CSOs in the Amhara, Oromia, Afar, and Benishangul-Gumuz regions.
• Conduct mapping analysis by utilizing the information from the mapping tool.
• Provide a one-day online coaching for selected local and grassroots CSOs in the Amhara, Oromia, Afar, and Benishangul-Gumuz regions on the issue of media relations skills and improving online content creation.

Scope of Work Review and Analysis:

• Conduct a comprehensive assessment of the organizational capacity, operating environment, and space of local and grassroots CSOs in Amhara, Oromia, Afar, and Benishangul Gumuz regions Analyze the dynamics and perspectives of the CSO-Media relations landscape in Amhara, Oromia, Afar, and Benishangul Gumuz regions Identify the organizational needs and priorities of local and grassroots CSOs in the Amhara, Oromia, Afar, and Benishangul Gumuz regions regarding their use of media for advocacy and policy work.
• Engage with CSOs, practitioners, and relevant stakeholders to gather feedback and insights on their needs, challenges, and expectations on CSO-Media relations.

Content Development and training:

• Mapping tool development outlining the needs, priorities, and aspirations of the local and grassroots CSOs on leveraging media for their work.
• Conduct mapping analysis drawing on the information provided during the mapping process.
• Online coaching of selected CSOs in Amhara, Oromia, Afar, and Benishangul Gumuz regions utilizing digital tools to amplify their outreach, engage with their communities, advocate for human rights, democracy, and policy issues, and promote social change effectively.
• The coaching session will cover best practices in content creation, audience engagement, and analytics to measure the impact of their campaigns.

Consultation and Engagement:

• Engage with relevant stakeholders, including government regulatory bodies, CSOs, development partners, and experts in human rights and advocacy.
• Facilitate bilateral and small consultations to gather feedback and ensure the mapping and coaching are responsive to diverse needs and perspectives.

Deliverables Assessment Report:

• A detailed report summarizing the findings from the review and analysis of the CSO-Media relation landscape.

Mapping tool development and analysis:

• A comprehensive mapping tool capturing the needs and priorities of local and grassroots CSOs, and an analysis of their operations.

Online coaching:

• Deliver a one-day online coaching of selected CSOs in Amhara, Oromia, Afar, and Benishangul Gumuz regions.
• Timeline The mapping and analysis will be made within seven days from the signing of the contract agreement, and the online coaching will be delivered afterwards in consultation with CEHRO’s focal person for this activity.

Qualification

• Requirement A minimum of a master’s degree or equivalent in journalism and communication, law, human rights, governance, public policy, or related fields.
• Technical Experience: Minimum 5 years of experience working as a consultant, researcher, or senior expert in the fields of journalism and communication, law, human rights, governance, public policy, or related fields.
• Experience and knowledge in a human rights-based approach to policy and process monitoring, including media and policy advocacy.
• Experience in human rights and communication-related projects, and Experience in policy analysis and policy recommendations.
• Skills and Competencies Ability to work independently with strict professionalism, satisfying deadline requirements.
• Excellent interpersonal skills; culturally and socially sensitive; ability to work collaboratively with a range of partners with a multi-cultural team spirit.
• Ability to work and adapt professionally and effectively in a challenging environment

Skills Required:

• Communication / Pr / Journalism
• Hr / Public / Admin
• Legal / Law