Marketing Supervisor

Company Overview:

Hill Bottom Properties is a leading real estate and recreational development company in Ethiopia established in 2007 with the launch of Hill Bottom Recreational Center. The company has grown into a visionary real estate developer focused on creating urban communities that integrate luxury living, wellness, and Ethiopian cultural values. It is known for delivering high-quality mixed-use developments and lifestyle-oriented recreational facilities, with its flagship site serving as a model for integrated urban living combining residential, sports, and leisure services.

Job Summary:

The Marketing Supervisor will lead the company’s marketing, branding, and communication strategy across all platforms. The role requires a balance of strategic planning and hands-on execution in digital marketing, analytics, content creation, public relations, and market positioning. The incumbent will manage the company’s online and offline presence, support sales performance through KPI-driven marketing strategies, and identify new market opportunities aligned with the company’s growth vision.

Key Responsibilities:

Digital Marketing & Social Media Management:

• Develop and execute marketing campaigns across social media platforms including Instagram, Facebook, TikTok, LinkedIn, YouTube, X (Twitter), and Telegram.
• Manage brand consistency across all digital channels.
• Monitor trends, engagement metrics, competitor activity, and platform algorithms.
• Plan and manage paid advertising campaigns and audience targeting strategies.

Analytics & Customer Targeting:

• Analyze customer behavior, demographics, and campaign performance data.
• Use tools such as Google Analytics, Meta Business Suite, LinkedIn Analytics, TikTok Analytics, and CRM systems.
• Identify target segments including diaspora buyers, investors, homeowners, and hospitality clients.
• Prepare monthly and quarterly performance reports with actionable insights.

Content Creation & Brand Communication:

• Lead creation of marketing content including videos, reels, project teasers, photography direction, podcasts, websites, brochures, and sales materials.
• Coordinate with designers, videographers, photographers, and external agencies.
• Ensure all content reflects a premium, luxury, and visionary brand identity.

Public Relations & Media Representation:

• Represent the company in media engagements including interviews, TV appearances, podcasts, and press events.
• Build relationships with media houses, influencers, and marketing partners.
• Enhance brand visibility through strategic public engagement.

Strategic Market Development:

• Conduct market research and identify new business opportunities and trends.
• Develop innovative real estate concepts aligned with company vision.
• Perform competitor benchmarking and feasibility analysis.

Sales Coordination & KPI Management:

• Collaborate with sales teams to improve lead generation and conversion rates.
• Develop KPI systems for marketing and sales performance tracking.
• Prepare annual marketing strategies, campaign calendars, and performance plans.
• Monitor ROI and sales funnel effectiveness.

Qualifications & Requirements:

• Bachelor’s Degree in Marketing, Business Administration, Communications, Media, or related fields.
• 4–6 years of experience in marketing, preferably in real estate, luxury brands, hospitality, or lifestyle industries.
• Strong understanding of digital marketing ecosystems and social media strategy.
• Proven experience in content creation and campaign execution.
• Strong analytical, communication, and presentation skills.
• Ability to appear on camera and represent the brand publicly.
• Experience with CRM systems and marketing analytics tools.
• Strong leadership, creativity, and organizational abilities.

Preferred Skills:

• Understanding of Ethiopian real estate market and diaspora customer behavior.
• Experience managing influencers, agencies, or production teams.
• Photography, videography, or creative direction experience is an advantage.
• Strong strategic thinking and execution ability.
• Excellent networking and relationship-building skills.

Skills Required:

• Sales / Marketing / Business / Management