Sales And Marketing Director

Job Overview

The Sales and Marketing Director is responsible for leading and managing all sales and marketing activities of the hotel to maximize revenue, market share, and brand awareness. The role involves developing strategic sales and marketing plans, building strong relationships with corporate and government clients, overseeing promotional activities, and ensuring achievement of revenue targets across all market segments.

The position is also responsible for increasing transient room revenue as well as local and global corporate, government group, MICE, wholesaler, RFP, daily meeting, and event business. In addition, the role oversees month-end reporting, account production tracking, and analysis of market performance and revenue variances.

Main Tasks

• Develop and implement strategic sales and marketing plans to achieve hotel revenue goals.
• Develop complete knowledge of company sales policies and SOPs and ensure adherence by the sales and marketing team.
• Lead, supervise, and motivate the sales and marketing team to meet or exceed targets.
• Monitor production of all top accounts and evaluate trends within the market.
• Identify new business opportunities and maintain strong relationships with key clients and partners.
• Meet or exceed sales solicitation goals as assigned by the General Manager.
• Invite clients to the hotel for entertainment, lunches, tours, and site inspections.
• Oversee marketing campaigns, branding, advertising, and promotional activities.
• Assist in implementing special promotions relating to direct sales segments.
• Prepare required sales and marketing reports in a timely manner.
• Analyze market trends, competitor activities, and customer feedback to improve performance.
• Coordinate with operational departments to ensure excellent customer service and client satisfaction.
• Develop and maintain strong relationships with travel agents, tour operators, corporate organizations, and government institutions.

Qualifications and Requirements

• Bachelor’s degree in Marketing, Hotel Management, Business Administration, or related field.
• Minimum of 5–7 years of experience in hotel sales and marketing or hospitality industry, preferably in a leadership position.
• Proven ability to achieve sales targets and build lasting business relationships.
• Strong leadership, communication, negotiation, and presentation skills.
• Experience in managing sales teams and implementing marketing strategies.
• Good understanding of hotel operations, market segmentation, and revenue generation strategies.
• Strong analytical and reporting skills.
• Proficiency in Microsoft Office applications and hotel sales systems.
• Ability to work under pressure and meet deadlines.

Skills Required:

• Hotel / Tourism
• Sales / Marketing / Business / Management