Sales Manager

On behalf of our client, we’re looking for a driven Sales Manager to lead a high-impact sales team and strategy. This role is perfect for a results-oriented leader with a passion for building teams, optimizing operations, and expanding market reach through smart tools and strong distributor relationships.

Reports to: General Manager

Key Responsibilities

Sales Leadership & Strategy

• Set and achieve monthly and quarterly sales volume targets by product line.
• Design and implement route-to-market (RTM) strategies to improve retail penetration and inventory coverage.

System & Software Implementation

• Develop and roll out systems (cloud-based, software, or mobile app tools) for distributor performance tracking, retailer engagement, and market data collection.
• Continuously improve Apex’s digital route-to-market tools and follow-up mechanisms.

Sales Team Management

• Supervise and motivate a team of area sales managers and sales representatives across territories.
• Set clear KPIs and conduct weekly performance reviews.
• Ensure daily retail calls, effective engagement, and timely reporting.
• Lead monthly retail visits and local development programs.

Market Development & Expansion

• Lead distributor acquisition efforts.
• Drive monthly customer penetration rate (KPI).
• Ensure market penetration, particularly in up-country and rural areas.
• Personally engage in high-level territory development and relationship-building.

Data, Reporting & Execution Oversight

• Ensure high-quality and consistent submission of market intelligence reports and marketing material documentation.
• Analyze KPIs and dashboards for sales volume, product mix, sales team output, and profitability.

Promotional & Market Execution

• Support promotional campaigns to increase consumer pull and repeat purchases.

Key Performance Indicators (KPIs)

• Sales volume achievement by month and quarter
• Product distribution attainment
• New distributor activation and growth
• Distributor follow-up and sales order size
• Sales team coverage and inventories per rep
• Implementation of digital/ITM tools and reporting accuracy
• Customer retention rate and field execution access

Qualifications & Experience

• Bachelor’s degree in Business, Sales, or related field
• 5+ years of field sales and team leadership experience in FMCG
• Proven experience launching or managing sales systems or digital tools
• Familiarity with distributor networks, rural market activation, and retail promotions
• Strong oral and tech literacy (e.g., internet, email, mobile tools)

Skills

• Leadership and people development
• Strategic sales planning and execution
• In-depth retail system-related training
• Strong written and verbal communication (Amharic and English)
• High discipline and ability to manage multiple regions
• Able to work independently and take initiative

Skills Required:

• Sales / Marketing / Business / Management