Social Media & Digital Marketing Specialist

Job Description

1. Company Overview

Green Scene Energy PLC is a renewable energy company based in Ethiopia, specializing in solar energy solutions and clean cooking technologies. We are committed to providing sustainable energy solutions that address climate challenges in Africa.

2. Position Summary

We are seeking a goal-oriented Social Media and Digital Marketing Specialist to join our team. The ideal candidate will be responsible for:

• Developing and implementing comprehensive digital marketing strategies
• Increasing brand awareness and generating quality leads
• Driving customer acquisition

This position requires creativity, analytical thinking, and a results-driven mindset. The successful candidate will play a crucial role in expanding our digital presence and supporting our mission of promoting renewable energy solutions across Ethiopia.

3. Key Responsibilities

Social Media Management

• Develop and manage content calendars for all social media platforms
• Track and analyze social media metrics to optimize performance

Digital Marketing Strategy

• Develop comprehensive digital marketing strategies aligned with company goals
• Implement SEO best practices to improve website visibility and traffic
• Design and execute email marketing campaigns to nurture leads
• Analyze campaign performance and optimize for improved results
• Stay updated on digital marketing trends and technologies

Lead Generation & Conversion

• Implement strategies to capture and qualify leads through digital channels
• Create landing pages and lead magnets to increase conversion rates
• Develop and optimize sales funnels for different customer segments
• Collaborate with the sales team to ensure a smooth lead handoff process

Content Creation & Management

• Develop a content strategy aligned with marketing objectives
• Ensure all content reflects brand voice and messaging
• Manage content calendar and publication schedule

Website Management

• Update and maintain website content to ensure accuracy and relevance
• Monitor website analytics and user behavior

AI Tools Utilization

• Leverage AI tools appropriately for content creation and optimization
• Use AI for data analysis and customer insights

Reporting & Analytics

• Set up and monitor KPIs for all digital marketing initiatives
• Create comprehensive reports on marketing performance and ROI
• Use analytics to continuously improve marketing strategies

Focus Marketing Areas

• Renewable Energy: Solar power systems, mini-grids, hybrid energy solutions
• Solar Irrigation: Solar-powered pumps, drip irrigation systems, water management
• Productive Use of Energy: Solar for small businesses, energy for income-generating activities

4. Qualifications

Education & Experience

• Bachelor's degree in Marketing, Communications, Digital Media, or related field
• Minimum 2-3 years of experience in digital marketing and social media management

Required Skills

• Exceptional content creation skills across various digital platforms
• Knowledge of SEO principles and implementation
• Proficiency in digital marketing analytics and reporting tools
• Experience with AI tools and appropriate implementation in marketing strategies
• Excellent project management and organizational skills
• Strong attention to detail and ability to meet strict deadlines

Preferred Skills

• Experience in the renewable energy or climate sector
• Knowledge of the Ethiopian market and cultural context
• Familiarity with email marketing platforms and automation tools
• Experience with CRM systems and lead management
• Basic graphic design and video editing skills

Compensation Structure

• Base Salary: 15,000 ETB gross monthly
• Performance Commission: Up to 20,000 ETB additional monthly based on achievement of targets outlined above
• Sales Conversion Bonuses: Additional performance-based bonuses for leads that convert to sales

Position Details

• Department: Business Development
• Reporting To: Business Development Manager
• Work Schedule: Monday to Friday, 8:30 AM - 5:30 PM, and Saturday half day
• Work Location: Green Scene Energy PLC Office, Addis Ababa, Ethiopia

Work Environment

• Full-time, on-site position at Green Scene Energy PLC's office in Addis Ababa, Ethiopia
• Office hours: 8:30 AM - 5:30 PM, Monday to Friday, and Saturday half day
• Collaborative work environment in a growing renewable energy company

Skills Required:

• Design / Art / Fashion / Media
• Communication / Pr / Journalism
• Sales / Marketing / Business / Management