Social Media Management Specialist

Position Description

The Social Media Management Specialist is responsible for the day-to-day execution of Muko Home Center's digital marketing operations. This role transforms the strategic framework designed into a consistent, high-quality, and lead-generating digital presence across all relevant social media platforms.

Roles & Responsibilities

• Produce and publish daily high-quality visual content across all designated social media platforms, adhering strictly to the brand identity guidelines and creative calendar developed.
• Monitor all social media channels in real time, responding to comments and direct messages promptly — maintaining the brand's reputation for attentiveness and service excellence.
• Capture, qualify, and record all inbound digital leads into the CRM system and route confirmed prospects to the Business Development Officer for follow-up and conversion.
• Plan, execute, and optimize basic paid digital advertising campaigns on Instagram, Facebook, and TikTok — using performance data to inform ongoing adjustments to targeting, creative, and budget allocation.
• Produce and edit short-form video content including product showcases, behind-the-scenes material, lifestyle features, and promotional announcements meeting the visual quality standards of a premium lifestyle brand.
• Prepare regular performance reports covering engagement metrics, follower growth, lead capture volumes, and campaign return data with actionable recommendations.
• Collaborate with showroom teams to source product photography, customer testimonials, and in-store content that feeds the digital content calendar.

Qualification Criteria

• Education: Bachelor's degree in Marketing, Communications, Digital Media, Graphic Design, or a closely related discipline.

• Experience: Minimum 2–3 years of professional experience managing social media channels for a lifestyle, retail, home décor, or hospitality brand at a commercial level.

Job Type: Full-Time | On-Site

Salary Type: Monthly

Relevant Skills

• Short-form video production and editing — CapCut, Adobe Premiere Rush, or equivalent.
• Graphic design and visual content creation — Adobe Photoshop, Canva Pro, or equivalent.
• Paid social advertising via Meta Ads Manager (Instagram & Facebook) and TikTok Ads.
• Social media analytics: interpreting engagement data and adjusting content strategy accordingly.
• CRM entry and lead routing for inbound digital inquiries.
• Content calendar management, brand voice application, and community engagement.
• Photography basics and product staging for lifestyle-oriented visual content.

Skills Required:

• Sales / Marketing / Business / Management