Area Sales Representative

The Area Sales Representative is responsible for the company’s sales in their allocated area. Key responsibilities include:

• Ensuring daily deliveries of products according to the route plan
• Managing the company’s relationships with outlets and consumers
• Collecting and managing daily and weekly sales data for individual outlets and their area as a whole

Additional Responsibilities

• Tracking competitor trade practices
• Identifying new opportunities and challenges in the area
• Reporting findings to their line manager on time, suggesting possible solutions

Purpose of Role

This role serves as the link between the company and the outlets, ensuring:

• Smooth communication and workflow between the company’s distribution network and outlets
• Inflow of customer and consumer feedback, complaints, and market dynamics
• Monitoring of competitor trade practices

Sales Responsibilities

Generate orders, maintain standards, and identify growth opportunities within the outlet dynamics to drive:

• Sales volumes
• Market share
• In-outlet execution
• Customer service excellence

Relationship Management

Closely follow up and monitor the relationship between:

• Distributor’s truck personnel and the outlets
• Any issues that might impact the relationship and experience of the outlets with the company

Promotional Activities

Identify outlets in the area for promotions based on:

• Valid and justifiable reasoning
• Coordination with the trade marketing team
• Proper placement and tracking of the company's trade assets

Area Assessment

Assess the area for opportunities by:

• Preparing and evaluating area information
• Evaluating outlet performance and needs
• Identifying area growth opportunities and trade execution gaps
• Understanding outlet business behavior in decision making

Sales Execution Planning

Plan for sales execution by developing an outlet plan that includes:

• Segmentation and prioritization of outlets
• Outlet penetration strategy
• Sales call scheduling (route plan)
• Promotion need assessment

Make consistent and periodic sales visits to outlets to:

• Check stock balance
• Assess POSM needs
• Identify growth and competitive opportunities
• Discuss issues and opportunities with the customer

Performance Measurement

Continuously follow up and measure:

• Sales volume and market share against the target
• In-trade execution progress
• POSM control and maintenance progress

Teamwork and Participation

Practice open and honest communication within the workplace with:

• Subordinates
• External parties such as distributors and their staff
• Line managers

Live up to the company values and ensure:

• Smooth handovers in any circumstances
• Participation in promotions and POSM deployment

Other Responsibilities

Complete other responsibilities as assigned by his/her Line Manager.

Note: This is a 3-month contract-based position with the possibility of extension.

Qualification

• BA Degree in sales, marketing, or any other related field from a recognized university.
• A minimum of one year of experience in sales and a related profession.

Skills:

• Good analytical skills, result-oriented, quick learner
• Entrepreneur

Skills Required:

• Sales / Marketing / Business / Management