Principal – Digital Banking Officer

Qualification & Experience:

• BA Degree in social sciences or Business, preferably in Marketing Management, Economics, Business Administration, plus a minimum of eight (8) years’ related experience.

Job Summary

• The jobholder is responsible for the execution of all branding and promotion initiatives and the day-to-day functions of the Division. Implements a branding and promotion program that is in alignment with the overall bank’s strategic objectives. Collaborates with third party marketing firm (as needed) with the development of advertising strategies, retain, and expand relationships with customers and identified target segments. Schedules local media buys with vendors, negotiating rates and/or contracts. Evaluates advertising proposals presented by vendors. Assures all forms of advertising meet compliance requirements and keeps marketing records for bank audits and exams as required. Manages the marketing development, advertising, and contributions budgets. S/he builds a corporate image to maintain a reputation of quality

Place of work : Addis Ababa (V. No HO/02179/25)

Term of Employment :Permanent

Salary & Benefits :As per the Bank’s Salary Scale & Benefits Package

Skills Required:

• Economics / Statistics
• Sales / Marketing / Business / Management
• Social / Science / Project / Management / Development