Marketing Research And Development Manager

Job Description

The Marketing Research and Development Division reports to the Corporate Marketing and Sales Department and performs the following activities:

• Formulates and implements the marketing research policies, practices, and procedures.
• Identifies and determines the scope of marketing research needs, including secondary research and research design/implementation.
• Strongly works for the identification of potential markets and export destinations.
• Consults the top managers and business unit managers about new customer requirements and objectives.
• Researches the different factors (internal and external) that influence the company’s sales performance.
• Conducts customer satisfaction surveys & presents the findings and recommendations to the management.
• Generates periodic reports & presents them to the Corporate Marketing and Development Director.
• Develops ideas for promotional marketing campaigns.
• Formulates and implements all market promotion and communication policies, practices, and procedures.
• Supervises advertising, sales promotion, public relations, and personal selling activities.
• Plans advertising and other promotional campaigns.
• Performs other duties as assigned or required by the Corporate Marketing and Sales Department and other top-level managers of the company.

Requirements

• 6–8 years of relevant experience with at least 3–4 years in managerial positions in marketing and sales
• Degree MA/MBA or BA in Business and related studies
• Work experience in sales in the paint industry is preferable
• Strong communication skills and a proven track record of meeting sales targets
• Familiarity with market trends and customer preferences in the paint sector or FMCG industry

Skills Required:

• Sales / Marketing / Business / Management