MPESA Marketing Communication And Brand Manager

Educational Qualifications:

• Bachelor’s Degree in Marketing, Communications, Business Administration, Public Relations, or a related field.
• Master’s Degree in Marketing, Business Administration (MBA), or a related field is an added advantage.

Work Experience:

• 5–7 years of relevant experience in Marketing, Brand Management, or Integrated Marketing Communications.

Key Responsibilities:

• Develop and execute integrated marketing communication and brand strategies.
• Plan, implement, and evaluate marketing campaigns to strengthen brand awareness and customer engagement.
• Manage brand positioning and ensure consistent brand identity across all communication channels.
• Coordinate with creative agencies and internal teams to develop marketing materials and promotional campaigns.
• Conduct market research and analyze consumer insights to support strategic marketing decisions.
• Monitor campaign performance and prepare reports using data-driven marketing metrics.
• Collaborate with cross-functional teams to ensure alignment of marketing initiatives with business objectives.
• Manage relationships with internal and external stakeholders, including media and advertising agencies.

Required Skills and Competencies:

• Brand strategy and campaign management.
• Creative development and agency management.
• Consumer insights and market research.
• Data-driven marketing and campaign performance analysis.
• Strong stakeholder management skills.
• Excellent communication, presentation, and collaboration skills.
• Strategic thinking and problem-solving ability.
• Strong project management and organizational skills.
• Proficiency in Microsoft Office and digital marketing tools is an advantage.

Skills Required:

• Sales / Marketing / Business / Management