Exciting Regional Acquisition Manager Role

About the Company

At Safaricom Ethiopia, we are a purpose-led technology company dedicated to transforming lives through digital connectivity and inclusive financial services. In under four years, we have grown to serve over 10 million customers, with our network now reaching 55% of Ethiopia’s population – a testament to our bold vision and trusted partnerships.

Guided by core values such as customer obsession, innovation, integrity, and get it done together, we are building a workplace that is dynamic, inclusive, and empowering. We believe our greatest strength lies in our people. That’s why, for two consecutive years, we have proudly earned the Top Employer Award – in recognition of our unwavering commitment to fostering a supportive, innovative, and inclusive environment for people.

Join Safaricom Ethiopia and be part of a team that is shaping the digital future of Ethiopia. Here, your work has meaning, your voice matters, and your growth is our priority. Together, we are transforming lives for a digital future.

Role Purpose

Reporting to the Regional Sales Manager, this position holder will play a crucial role in expanding our customer base and increasing market share. Your primary focus will be on acquiring new individual and SME customers and driving revenue growth through effective sales strategies.

Responsibilities

• Develop and implement sales plans and strategies to achieve acquisition targets.
• Identify and target potential customers through various channels, including cold-calling, networking events, online platforms, and referrals.
• Build and maintain strong relationships with prospects and customers to drive successful sales outcomes.
• Stay up to date with industry trends, market conditions, and competitor activities to ensure a competitive edge.
• Provide regular reports and updates on sales performance, customer acquisition, and market insights to management.
• Collaborate with cross-functional teams, including marketing, product management, and customer support, to enhance the customer experience and maximize sales opportunities.
• Mentor and guide a team of sales representatives, providing training and support to enhance their performance.
• Monitor and evaluate the effectiveness of sales strategies and initiatives, making necessary adjustments to optimize results.
• Stay informed about new products and services, promptly communicating relevant information to the sales team.
• Maintain a high level of professionalism and integrity in representing the company's values and brand.
• Analyze data to identify trends and customer behavior to develop and implement better acquisition strategies.
• Ensure the TDRs Journey plan/JP adherence, cluster development, and site utilization.
• Continuous updates on the new products and offers and training to the sales team, TDRs, and BAs.
• Overall responsibility for revenue growth and acquisition of SMEs and SoHos within the assigned territory using partners.
• Responsible for defining, developing, and executing plans to acquire and retain SMEs and SoHos within the region using partners. This will involve growing the SME/SoHo revenue, reducing customer churn, and ensuring seamless end-to-end service delivery in the trade.

Key Performance Indicators

• Daily Active Agents/Site
• Agent Productivity
• RGEs
• SME Acquisition – Mobile Voice & Data Connections, Fixed Broadband Connections
• Enterprise and Partner Net Promoter Score
• Revenue Achievement
• Product Penetration
• Customer Churn <2%

Core Competencies, Knowledge, and Experience

Business Competencies

• Creativity and Innovation: The ability to think creatively and come up with innovative approaches to acquire new customers and drive sales growth. This includes being able to identify new market opportunities and develop unique selling propositions.
• Business Know-how: Strong business acumen and understanding of market dynamics. This includes knowledge of industry trends, competition, and customer needs to effectively position our products/services and drive customer acquisition.
• Working with Change: The ability to adapt to and embrace change in a fast-paced and dynamic business environment. This includes being flexible, proactive, and open to new ideas and approaches.
• Project and Programme Management: Proficiency in project and program management principles and practices. This includes the ability to effectively plan, execute, and monitor acquisition campaigns and initiatives to ensure they are delivered within scope, budget, and timelines.

Functional Competencies

• Excellent interpersonal and communication skills to effectively interact with customers and team members.
• Strong negotiation and persuasion abilities to close deals and meet acquisition targets.
• Ability to work independently and collaboratively in a fast-paced and ever-changing environment.
• A bachelor's degree in business, marketing, or a related field is preferred, but not mandatory.
• Proven experience in sales and customer acquisition, preferably in the telecom industry.
• Self-motivated and goal-oriented individual with a proactive and results-driven mindset.

Qualifications

Must Have Technical / Professional Qualifications

• Desired: Bachelor’s degree in business administration, marketing, or a related field.
• Proficiency in using relevant sales tools.
• Previous experience in customer acquisition or sales roles.
• Proficient in using sales tools to track and manage customer interactions.

Optional

• Professional certification in Sales or Marketing (desired).

Financial Responsibility

Responsible for achieving sales targets and contributing to revenue growth. May be responsible for managing and optimizing acquisition budgets. May be involved in pricing strategies and negotiations to maximize profitability.

Direct Reports

Trade Acquisition Representative

Skills Required:

• Sales / Marketing / Business / Management