Transport Marketing Specialist

Job Summary:

The Transport Marketing Specialist is responsible for developing, implementing, and managing marketing initiatives to promote transportation, freight forwarding, and logistics services. The role serves as a bridge between marketing and sales functions by generating qualified business leads (RFQs), strengthening brand visibility, expanding customer acquisition channels, and supporting business growth within the competitive transport and logistics industry.

Educational Qualification:

• Bachelor’s Degree in Marketing, Logistics and Supply Chain Management, Business Administration, or a related field.

Experience Required:

• 2 to 5 years of progressive marketing experience.
• Previous experience in transportation, freight forwarding, third-party logistics (3PL), shipping, or related industries is highly preferred.

Key Responsibilities:

• Develop and implement strategic marketing plans to promote transportation and logistics services.
• Generate qualified business opportunities and Requests for Quotations (RFQs).
• Support customer acquisition and retention initiatives to increase market share.
• Design and execute B2B marketing campaigns across digital and traditional channels.
• Create marketing materials, presentations, and content that communicate service value propositions effectively.
• Coordinate closely with sales teams to align marketing activities with business development goals.
• Manage customer relationship management (CRM) activities and maintain lead pipelines.
• Conduct market research and competitor analysis to identify business opportunities.
• Track campaign performance, customer engagement, and return on investment (ROI).
• Support brand awareness initiatives and strengthen the company’s market positioning.
• Prepare marketing reports and provide recommendations for continuous improvement.

Required Skills & Competencies:

• Strong understanding of transportation logistics and supply chain operations.
• Knowledge of shipping terms (Incoterms), freight forwarding, and air/sea/land transport operations.
• Proven experience in B2B lead generation and marketing strategy execution.
• Hands-on experience with CRM platforms and customer engagement tools.
• Excellent written and verbal communication skills.
• Strong analytical skills with the ability to interpret marketing and sales performance data.
• Ability to measure campaign effectiveness and optimize ROI.
• Strong organizational, planning, and project coordination abilities.
• Customer-focused mindset with strong relationship management skills.

Skills Required:

• Logistics / Supply / Chain
• Sales / Marketing / Business / Management