Web Page And Social Media Officer

Position Overview

DK Holdings Company, a leader in Farm Tractor Implements and Distribution Tractors, manufacturing, Metal Fabrication, Plastic Cup, and Food Packaging production, is seeking a motivated and experienced Web Page and Social Media Officer. The ideal candidate will possess strong communication skills and a solid work ethic.

Qualifications

• Bachelor's degree in Marketing, Language, Journalism, or related fields with a minimum of 2 years related work experience.
• COC LEVEL 4/3 in Marketing, Language, Journalism, or related field, including short-term training in graphic design, video editing, and photo shoots with 4 years and above relevant experience.

Experience

• Minimum of 2 years of relevant experience in multimedia design, social media management, content creation, and digital marketing is commonly expected.
• Proven experience in photo and video production and editing, operation of digital cameras, and managing content calendars is highly valued.
• Experience with website management and basic SEO principles is desirable.

Skills and Competencies

• Proficiency with major social media platforms (Facebook, Instagram, Twitter/X, LinkedIn, YouTube) and management tools like Hootsuite or Buffer.
• Strong skills in content creation including writing, editing, photo and video production, and graphic design.
• Ability to maintain brand consistency, manage digital communities, and respond to audience engagement professionally.
• Competence in analytics, using metrics to assess social media performance and optimize strategies.
• Excellent organizational, project management, and communication skills to handle multiple tasks simultaneously and work collaboratively.

Responsibilities of a Social Media Officer

A Social Media Officer with broad responsibilities in our company needs to combine creative, technical, and strategic skills. Their duties typically cover the following areas:

1. Social Media Platform Management

• Oversee and update all company social media accounts (Facebook, Instagram, TikTok, X, LinkedIn, etc.).
• Schedule posts, share relevant updates, and maintain a consistent posting calendar.
• Respond to comments, messages, and inquiries in a timely manner to encourage audience engagement.

2. Content Creation and Development

• Plan, write, and edit engaging content tailored for each platform, including captions, stories, and long-form posts.
• Coordinate with internal teams to create campaign-specific or timely content.

3. Photo and Video Production

• Organize and take photo shoots and video sessions to produce high-quality, on-brand content.
• Develop concepts for promotional videos or behind-the-scenes content reflecting the company's culture or products.

4. Photo and Video Editing

• Edit and enhance photos and videos for use across digital platforms.
• Ensure visual content meets platform specifications and aligns with brand standards.
• Graphic design.

5. Website Management

• Update website content regularly, including banners, blogs, landing pages, and product/service details.
• Coordinate with IT or web development teams to maintain site functionality and optimize user experience.
• Implement basic SEO practices to boost web visibility.
• Respond to comments, messages, and inquiries in a timely manner.

6. Analytics and Reporting

• Track and analyze key performance indicators (KPIs) such as engagement, reach, impressions, and conversions.
• Prepare regular reports to evaluate content effectiveness and adjust strategies as needed.

7. Brand Consistency and Compliance

• Ensure all content is consistent with company voice, values, and brand guidelines across platforms.
• Safeguard compliance with relevant legal and ethical standards.

8. Trend Monitoring and Innovative Campaigns

• Stay updated on emerging trends, platform updates, and best practices in social media and digital marketing.
• Experiment with new content formats or features to keep the company's digital presence fresh.

9. Cross-Department Collaboration

• Work closely with marketing, customer service, and product teams to align messaging with broader business objectives.
• Strong communication skills: written, verbal, and visual.

Skills Required:

• Communication / Pr / Journalism
• Language / Literature / Arts
• Sales / Marketing / Business / Management