Position Title: Web Page And Social Media Officer
Employer: DK Holdings
Employment: Full-Time | Permanent
Place of Work: Around 22, Addis Ababa - Ethiopia
Salary: Negotiable
Posted date: 7 months ago
Deadline: Submission date is over
Position Overview
DK Holdings Company, a leader in Farm Tractor Implements and Distribution Tractors, manufacturing, Metal Fabrication, Plastic Cup, and Food Packaging production, is seeking a motivated and experienced Web Page and Social Media Officer. The ideal candidate will possess strong communication skills and a solid work ethic.
Qualifications
- Bachelor's degree in Marketing, Language, Journalism, or related fields with a minimum of 2 years related work experience.
- COC LEVEL 4/3 in Marketing, Language, Journalism, or related field, including short-term training in graphic design, video editing, and photo shoots with 4 years and above relevant experience.
Experience
- Minimum of 2 years of relevant experience in multimedia design, social media management, content creation, and digital marketing is commonly expected.
- Proven experience in photo and video production and editing, operation of digital cameras, and managing content calendars is highly valued.
- Experience with website management and basic SEO principles is desirable.
Skills and Competencies
- Proficiency with major social media platforms (Facebook, Instagram, Twitter/X, LinkedIn, YouTube) and management tools like Hootsuite or Buffer.
- Strong skills in content creation including writing, editing, photo and video production, and graphic design.
- Ability to maintain brand consistency, manage digital communities, and respond to audience engagement professionally.
- Competence in analytics, using metrics to assess social media performance and optimize strategies.
- Excellent organizational, project management, and communication skills to handle multiple tasks simultaneously and work collaboratively.
Responsibilities of a Social Media Officer
A Social Media Officer with broad responsibilities in our company needs to combine creative, technical, and strategic skills. Their duties typically cover the following areas:
1. Social Media Platform Management
- Oversee and update all company social media accounts (Facebook, Instagram, TikTok, X, LinkedIn, etc.).
- Schedule posts, share relevant updates, and maintain a consistent posting calendar.
- Respond to comments, messages, and inquiries in a timely manner to encourage audience engagement.
2. Content Creation and Development
- Plan, write, and edit engaging content tailored for each platform, including captions, stories, and long-form posts.
- Coordinate with internal teams to create campaign-specific or timely content.
3. Photo and Video Production
- Organize and take photo shoots and video sessions to produce high-quality, on-brand content.
- Develop concepts for promotional videos or behind-the-scenes content reflecting the company's culture or products.
4. Photo and Video Editing
- Edit and enhance photos and videos for use across digital platforms.
- Ensure visual content meets platform specifications and aligns with brand standards.
- Graphic design.
5. Website Management
- Update website content regularly, including banners, blogs, landing pages, and product/service details.
- Coordinate with IT or web development teams to maintain site functionality and optimize user experience.
- Implement basic SEO practices to boost web visibility.
- Respond to comments, messages, and inquiries in a timely manner.
6. Analytics and Reporting
- Track and analyze key performance indicators (KPIs) such as engagement, reach, impressions, and conversions.
- Prepare regular reports to evaluate content effectiveness and adjust strategies as needed.
7. Brand Consistency and Compliance
- Ensure all content is consistent with company voice, values, and brand guidelines across platforms.
- Safeguard compliance with relevant legal and ethical standards.
8. Trend Monitoring and Innovative Campaigns
- Stay updated on emerging trends, platform updates, and best practices in social media and digital marketing.
- Experiment with new content formats or features to keep the company's digital presence fresh.
9. Cross-Department Collaboration
- Work closely with marketing, customer service, and product teams to align messaging with broader business objectives.
- Strong communication skills: written, verbal, and visual.
