Exciting Digital Marketer Role

Job Description

Ethio College Prep (ECP) equips Ethiopian students to secure world-class education in the U.S. and Canada. Since 2019, we’ve guided hundreds to scholarships and admissions at top universities. As we scale our programs, we need a magnetic online presence to reach even more students.

Position Overview

We are seeking an exceptional Digital Marketer to own content creation and distribution across various platforms. Your mission: turn educational insight into viral, lead-generating media that drives enrollment.

Responsibilities

• Own scheduling and engagement across TikTok, Instagram, YouTube, Facebook, LinkedIn, and Telegram.
• Research and pitch content ideas that resonate with Ethiopian students.
• Write clear, compelling captions, video scripts, and email hooks.
• Create a content calendar for ECP’s social media.
• Write effective content for blogs, posts, and short videos.
• Coordinate with our Video Editor, interns, and freelance creators to ensure timely submission of deliverables.
• Schedule and post content consistently; engage via comments/DMs.
• Design and optimize email campaigns, newsletters, and automations.
• Track performance metrics and deliver weekly insight reports.
• Stay current on platform algorithms, content trends, and student preferences.
• Research, test, and deploy AI tools (Google VEO 3, etc.) to streamline production and amplify reach.
• Ensure every asset aligns with ECP’s mission, values, and tone.

Qualifications

• Proven results managing TikTok, Instagram, YouTube, and Telegram channels.
• Strong writing—hooks, captions, scripts, calls-to-action.
• Eye for trends, formats, and data-driven experimentation.
• Experience running a content calendar from ideation to publish.
• Self-starter with tight organization and crisp communication.
• Comfortable with Google Workspace, scheduling, and collaboration tools.
• Technical Proficiency: reliable laptop + high-speed internet.
• Preferred: background in education content, knowledge of Ethiopian student and scholarship landscape, basic analytics (views, watch-time, engagement), familiarity with CapCut, Buffer, Trello, or similar.

Benefits

• Hands-on access to Google VEO 3 for cutting-edge content creation.
• Flexible schedule (3 days a week at the office, 2 days a week remotely).
• Direct mentorship and fast-track career growth inside one of Ethiopia’s fastest-growing education companies.

Salary = 20,000

Job Address: Bole, Wello Sefer, Garad City Center

Skills and Expertise

• Copywriting
• Creative Writing
• Brand Management