Position Title: Marketing Officer
Employer: Elellan Import & Export
Employment: Full-Time | Permanent
Place of Work: Addis Ababa - Ethiopia
Posted date: 3 months ago
Deadline: Submission date is over
Key Responsibilities
- Own strategic planning and execution of 360° marketing campaigns across seasonal, brand, and product initiatives.
- Lead cross-functional campaign planning, aligning messaging, creative assets, and timing across all customer touchpoints.
- Leverage customer data and market insights to build segmentation strategies that enhance personalization and performance.
- Analyze campaign performance and customer feedback to continuously optimize marketing efforts.
- Monitor industry trends, competitor activities, and customer behaviors to inform strategic planning.
Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or related field.
- Proven experience in Marketing and Sales..
- 3+ years of proven marketing experience (preferably in Construction, logistics, Wholesale, Import industries).
- Proven ability to lead complex campaigns with multiple stakeholders and tight deadlines.
- Strong analytical skills with experience in customer segmentation and performance reporting.
- Excellent communication and leadership skills.
- Strong networking skills with business actors.
- Proven ability to mobilize customers to use express services.
Skills
- Excellent communication skills with corporate clients.
- Strong understanding of working environments and express service systems.
- Good computer literacy, including Microsoft Office applications.
- Experience with Photoshop and social media networking.
