Exciting Route To Market Specialist Role

Job Description

East Africa Bottling S.C., a subsidiary of Coca-Cola Beverages Africa and the exclusive bottler of Coca-Cola products in Ethiopia, invites passionate and qualified candidates to apply for the position of Route to Market Specialist. The successful candidate will report directly to the Country Lead – Route to Market.

The Route to Market Specialist is responsible for:

• Designing, implementing, and optimizing distribution strategies
• Ensuring products are available at the right place, right time, and right cost
• Strengthening market penetration and improving execution excellence
• Building strong partnerships with distributors and retailers
• Driving sales growth and maximizing customer satisfaction

Key Duties & Responsibilities

• Apply RTM models to allocate resources and schedule customer visits efficiently.
• Evaluate and optimize RTM setups to enhance commercial performance.
• Simulate and test RTM models to ensure feasibility and effectiveness.
• Maintain accurate customer master data to support route planning and reporting.
• Align with finance, HR, and sales teams to ensure consistent RTM execution.
• Continuously review RTM processes and drive improvements for efficiency.

Skills, Experience & Education

• First Degree in business-related fields with a minimum of 3 years of experience in a sales role in the FMCG industry, demonstrating a deep understanding of Route to Market process, customer engagement, and market dynamics.
• Advanced skills in Microsoft Excel and routing/logistic software, with a proven ability to analyze data, manage complex routing systems, and optimize logistical operations for improved efficiency.

Key Skills

• Expertise in RTM model application and optimization.
• Strong analytical and problem-solving skills.
• Accuracy in managing customer master data.
• Effective cross-functional collaboration.

General

Applicants must be Ethiopian nationals.