Senior Graphic Designer

Job Summary:

The Senior Graphic Designer is responsible for developing and executing creative visual concepts that strengthen ROMEL’s brand identity across all marketing and communication channels. The role leads the design of integrated campaigns, ensures visual consistency, and produces high-quality marketing, digital, packaging, and promotional materials. The position also involves creative leadership, collaboration with cross-functional teams, and contribution to overall brand strategy.

Educational Qualification:

• Bachelor's Degree in Graphic Design, Visual Communication, Fine Arts, Multimedia Design, Marketing, or related field.

Experience Required:

• 5–8 years of professional graphic design experience.
• At least 3 years in a senior-level design role.
• Experience in consumer brands, FMCG, retail, electrical products, or manufacturing industries is highly preferred.

Key Responsibilities:

Creative Development

• Ensure consistency of ROMEL's brand identity across all communication materials.
• Develop creative concepts and visual campaigns aligned with brand objectives.
• Lead the design and execution of integrated marketing campaigns.
• Create innovative visual solutions that differentiate ROMEL from competitors.

Marketing & Advertising Materials

• Design brochures, catalogs, flyers, posters, banners, and product sheets.
• Create artwork for billboards and outdoor advertising.
• Design retail visibility materials including display stands, shelf strips, POS materials, and dealer branding.
• Create exhibition and event branding materials.

Digital & Social Media Design

• Design social media content for Facebook, TikTok, Instagram, Telegram, LinkedIn, and YouTube.
• Create digital advertisements and promotional campaign materials.
• Develop motion graphics and animated social media content.
• Design email marketing creatives and website banners.

Product & Packaging Design

• Design product packaging and labeling materials.
• Create product launch visuals and promotional assets.
• Develop product manuals, installation guides, and technical brochures.

Photography & Video Support

• Direct product photoshoots and visual content production.
• Support video production through storyboards and graphic elements.
• Edit and enhance images for marketing campaigns.

Team Collaboration

• Work closely with Marketing, Sales, Product Development, and Management teams.
• Provide creative direction to junior designers and external agencies.
• Coordinate with printers, production houses, and suppliers.

Creative Leadership

• Stay updated on industry design trends and best practices.
• Recommend innovative design approaches to strengthen brand identity.
• Contribute to brand strategy and campaign planning.

Required Skills & Competencies:

• Strong creative and conceptual thinking ability.
• Excellent visual storytelling and design skills.
• Strong attention to detail and quality control.
• Ability to manage multiple projects under tight deadlines.
• Strong communication and presentation skills.
• Time management and organizational skills.
• Leadership and mentoring capability.
• Ability to work under pressure and deliver results.

Technical Skills:

• Adobe Photoshop
• Adobe Illustrator
• Adobe InDesign
• Adobe After Effects
• Adobe Premiere Pro
• Motion graphics and video editing
• Photography and photo retouching
• Packaging design and print production knowledge
• UI/UX design knowledge is an advantage

Application Requirements:

• Updated CV/Resume
• Portfolio showcasing previous work

Skills Required:

• Design / Art / Fashion / Media
• Sales / Marketing / Business / Management