Sr. Marketing Manager

Job Summary

The Senior Marketing Manager will lead and grow the market share through strategic marketing initiatives. You will manage campaigns, coordinate cross-functional teams, and drive engagement across digital and traditional channels. The ideal candidate understands consumer behavior, brand positioning and has a passion for sports and lifestyle products.

Key Responsibilities

• Strategic Marketing & Planning
• Brand Management
• Digital Marketing
• Campaign Execution & Coordination
• Customer & Market Insights
• Budget & Reporting
• Team Leadership

Job Requirements

Education & Experience

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field (Master’s preferred).
• 2+ years of proven experience in marketing, brand management, or related roles.
• Highly recommend experience in sportswear, Garment, retail, FMCG, or consumer brands is a plus.

Skills & Competencies

• Strong knowledge of marketing principles
• Excellent communication and presentation skills
• Ability to analyze data and make data-driven decisions
• Experience with digital marketing and social media tools
• Creative thinker with strong problem-solving abilities
• Ability to manage multiple projects and priorities
• Good team leadership and interpersonal skills

Technical Skills

• Marketing analytics tools (Google Analytics, social platform insights)
• Content and campaign performance tracking
• Comfortable with marketing software

Personal Attributes

• Passion for sports, fashion, and lifestyle brands
• Results-oriented and goal-driven
• Adaptable and proactive
• Strong attention to detail

Skills Required:

• Communication / Pr / Journalism
• Sales / Marketing / Business / Management