Position Title: Sr. Marketing Manager
Employer: Gofere Sportswear Manufacturing
Employment: Full-Time | Permanent
Place of Work: Stadium, Addis Abeba - Ethiopia
Posted date: 4 weeks ago
Deadline: Submission date is over
Job Summary
The Senior Marketing Manager will lead and grow the market share through strategic marketing initiatives. You will manage campaigns, coordinate cross-functional teams, and drive engagement across digital and traditional channels. The ideal candidate understands consumer behavior, brand positioning and has a passion for sports and lifestyle products.
Key Responsibilities
- Strategic Marketing & Planning
- Brand Management
- Digital Marketing
- Campaign Execution & Coordination
- Customer & Market Insights
- Budget & Reporting
- Team Leadership
Job Requirements
Education & Experience
- Bachelor’s degree in Marketing, Business Administration, Communications, or related field (Master’s preferred).
- 2+ years of proven experience in marketing, brand management, or related roles.
- Highly recommend experience in sportswear, Garment, retail, FMCG, or consumer brands is a plus.
Skills & Competencies
- Strong knowledge of marketing principles
- Excellent communication and presentation skills
- Ability to analyze data and make data-driven decisions
- Experience with digital marketing and social media tools
- Creative thinker with strong problem-solving abilities
- Ability to manage multiple projects and priorities
- Good team leadership and interpersonal skills
Technical Skills
- Marketing analytics tools (Google Analytics, social platform insights)
- Content and campaign performance tracking
- Comfortable with marketing software
Personal Attributes
- Passion for sports, fashion, and lifestyle brands
- Results-oriented and goal-driven
- Adaptable and proactive
- Strong attention to detail
