Technical Sales Representative

About the Job

At Puratos, we create innovative food solutions for the health and well-being of people everywhere. As the global leader in bakery, patisserie and chocolate ingredients, we help our customers to be successful with their business by turning technologies and experiences from food cultures around the world into new opportunities.

We are more than 10,000 employees in over 70 countries and a consolidated turnover of 2.8 billion euros (in 2022). Our passion for innovation, a pioneering spirit and the unique Puratos culture drive our solid growth and vision for the future. This, along with our commitment to our local communities, is what makes working at Puratos so magical.

To strengthen our team in Addis Ababa, Ethiopia we are looking for a:

Position: Technical Sales Representative (Chef) – Bakery Products Location: Addis Ababa – Ethiopia

Department: Sales & Technical Support Reports To: Sales Manager

Job Purpose:

To drive sales growth of bakery products by providing technical support, building strong customer relationships, and ensuring customer satisfaction through product knowledge and application expertise.

Key Responsibilities:

• Sales & Business Development
  • Identify and develop new business opportunities in the bakery sector
  • Achieve sales targets and expand market share for bakery products
  • Prepare and deliver sales presentations to potential clients
• Technical Support & Training
  • Provide technical assistance to customers on product usage and application
  • Conduct demonstrations and training sessions for bakers and production teams
  • Troubleshoot product-related issues and offer solutions
• Customer Relationship Management
  • Maintain strong relationships with existing customers and ensure repeat business
  • Gather customer feedback and communicate to the product development team
• Market Analysis & Reporting
  • Monitor market trends, competitor activities, and customer needs
  • Prepare regular sales reports and forecasts for management
• Compliance & Quality Assurance
  • Ensure adherence to company policies, safety standards, and regulatory requirements

About You

Qualifications & Skills:

• Education: Degree/Diploma in Food Science, Bakery Technology, or related field
• Experience: Minimum 2–3 years in bakery industry or technical sales

Skills:

• Strong knowledge of bakery processes and ingredients
• Excellent communication and negotiation skills
• Ability to conduct technical demonstrations and training
• Proficiency in MS Office and CRM tools

Languages:

• Amharic and English (required)

Key Competencies:

• Customer-focused approach
• Problem-solving and analytical skills
• Ability to work independently and as part of a team
• Willingness to travel within Ethiopia

Skills Required:

• Food / Preparation
• Sales / Marketing / Business / Management