Digital Marketing & Creative Designer

About the Role:

We’re looking for a talented Digital Marketing & Creative Designer to join our growth team. You will be responsible for planning and executing digital marketing campaigns while producing high-impact visual content that elevates engagement and conversion. This is a hybrid role combining strategic thinking with hands-on creative execution.

Key Responsibilities:

Digital Marketing

• Assist in the planning, execution, and optimization of digital marketing campaigns across various channels (e.g., social media, email, search engines, display advertising, content marketing).
• Monitor and analyze digital campaign performance using analytics tools (e.g., Google Analytics, social media insights), providing reports and actionable insights to optimize ROI and KPIs.
• Manage and maintain our social media presence, creating engaging content, scheduling posts, and monitoring performance.
• Optimize visual assets for various digital platforms and devices to ensure a seamless user experience.
• Conduct A/B tests and continuously optimize campaigns for performance.
• Work closely with sales, product, and customer teams to align messaging.

Creative Design

• Design and create visually appealing and effective digital marketing materials, including social media graphics, website banners, email templates, infographics, display ads, presentations, and other brand collateral.
• Produce engaging multimedia content (e.g., short videos, GIFs, animations) for digital campaigns.
• Create brand-aligned content that resonates with target audiences.
• Collaborate on campaign concepts, storytelling, and visual identity.
• Ensure brand consistency across all customer touchpoints.

Requirements

Qualifications:

• Bachelor's degree in Marketing, Design, Communications, or a related field.
• 2+ years of experience in digital marketing, graphic design, or both.
• Strong portfolio showcasing design work for campaigns, social, or digital ads.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, After Effects) or Canva/Figma.
• Experience with Meta Business Manager, Google Ads, or TikTok Ads is a strong advantage.
• Knowledge of performance marketing metrics and data interpretation.
• Excellent communication and organizational skills.
• Additional Skills:
• Video editing or motion graphics experience.
• UI/UX design understanding.
• Copywriting or content strategy.
• Familiarity with Ethiopian consumer behavior or fintech industry.

Benefits

• Pension Plan
• Paid Time Off
• Training & Development
• Performance Bonus
• Free lunch

Skills Required:

• Design / Art / Fashion / Media
• Communication / Pr / Journalism
• Sales / Marketing / Business / Management