Market Research And Product Development Officer

Job Summary:

Conduct in-depth market research to identify market trends, customer needs, and competitive landscapes, and leverage these insights to conceptualize, develop, and launch new products or enhance existing ones that meet market demand and align with strategic business goals.

Duties and Responsibilities of the Market Research and Product Development Officer:

• Conducting Comprehensive Market Research by designing and executing to gather qualitative and quantitative data on target markets, customer segments. and unmet needs to identify market trends, size, growth potential, and regulatory changes.
• Analyze market trends and opportunities by monitoring industry developments, technological advancements, and shifts in consumer behavior relevant to the company's products/services.
• Deeply understand customer pain points, preferences, and purchasing behaviors to identify distinct needs and tailor product solutions accordingly.
• Translate market research findings and customer insights into innovative product concepts and feature enhancements.
• Develop detailed product concepts, including value propositions, target audience, key features, and preliminary business cases.
• Collaborate with sales and operations teams to define clear and comprehensive product requirements (e.g., functional specifications, user stories, performance criteria).
• Ensure product requirements are aligned with market needs, technical feasibility, and business goals.
• Use performance data to inform future product development cycles and strategic adjustments.

Requirement:

• Bachelor’s/ Masters' Degree in Marketing Management, Management, Economics and any relevant fields from a recognized institution.
• 5/3 years and above relevant experience in the position,
• Able to work with others and a good team player
• Excellent interpersonal and communication skills

Skills Required:

• Economics / Statistics
• Sales / Marketing / Business / Management