Marketing & Social Media Manager / Content Creator

About VirtualStudy.com

VirtualStudy.com is Ethiopia’s leading online education platform, offering curriculum-aligned courses, tutoring, national exam preparation and AI Powered education. Our mission is to bridge the education gap in Ethiopia by providing affordable, high-quality learning accessible from anywhere.

We are seeking a highly experienced Marketing & Social Media Manager / Content Creator to lead and execute our brand growth strategy, content production, and engagement efforts.

Key Responsibilities

Marketing & Strategy

• Develop and lead comprehensive marketing campaigns to increase visibility and drive course enrollment.
• Manage paid ad campaigns across Meta (Facebook, Instagram), Google, and YouTube.
• Analyze campaign data and adjust strategies for optimal ROI.

Social Media Management

• Plan, schedule, and manage content across all major platforms (Facebook, TikTok, Instagram, YouTube, LinkedIn).
• Build an active and engaging online community of students, educators, and parents.
• Use social insights and trends to refine strategies.

Content Creation & Video Editing

• Produce, edit, and publish videos, reels, and graphics aligned with the Ethiopian curriculum.
• Create promotional and testimonial videos, animations, and educational content.
• Collaborate with educators, designers, and voiceover artists.

Affiliate & Influencer Marketing

• Launch and grow a network of affiliate partners including teachers and micro-influencers.
• Design incentive programs and track affiliate performance.
• Coordinate influencer campaigns to increase brand awareness.

Communications & Branding

• Maintain consistent brand messaging across all materials and channels.
• Write clear, engaging copy for posts, newsletters, press releases, and ads.
• Align all campaigns with our mission of educational access and impact.

Requirements

• Bachelor's degree in Marketing, Communications, Media, or related field.
• 3–7+ years of relevant experience in marketing, content creation, or social media management.
• Proven skills in tools like Canva, CapCut, Adobe Premiere, Meta Business Suite, Google Ads, and Analytics.
• Excellent communication skills in Amharic and English (both written and verbal).
• Knowledge of the Ethiopian market, especially the education and digital space.
• Strong understanding of affiliate or influencer marketing strategies.

Nice to Have

• Experience in EdTech or education-related startups.
• SEO, email marketing, blog writing, and YouTube monetization experience.
• Familiarity with tools like Buffer, Hootsuite, HubSpot, or Notion.

Salary & Benefits

Salary:

• Competitive and negotiable based on experience and skills.
• Performance-based bonuses tied to marketing KPIs and revenue growth.

Benefits Include:

• Remote work flexibility (hybrid model)
• Opportunities for local and international professional development
• Leadership opportunities in a high-impact, mission-driven startup
• Work with passionate educators and changemakers building Ethiopia’s digital learning future

Skills Required:

• Design / Art / Fashion / Media
• Communication / Pr / Journalism
• Sales / Marketing / Business / Management